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Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

Toyota FT-1 hints at Supra, more aggressive hybrids

Toyota showed off the new FT-1 performance concept at the 2014 Detroit Auto Show today, and the obvious story angle is that this is the new Supra. That's enough weight for most concept cars to carry, but then we thought about it a bit more - FT-1 stands for "Future Toyota 1," after all - and re-read the hints Toyota is dropping about how the FT-1 fits into the company's future. Put all the pieces together, and we think there's a chance Toyota's hybrid models are about to get a whole lot cooler. Technically, the FT-1 is an EV, but that's just because all it has for a powetrain is a small battery and motor to move it around on stage. This concept doesn't even have a proposed powertrain, but a production Supra could have any number of powerplants under the hood (V6, V8, hybrid and inline-six are all mentioned by Automotive News). We also like the big red start button on the steering wheel, which owes at least a little to the blue start button in the Prius. What we're more interested here is what this sleek red beast could do for the look of Toyota's hybrids. The FT-1 could change how Toyota designs cars in the future. To make the FT-1, Akio Toyoda, the president and CEO of Toyota Motor Corporation, apparently challenged Toyota's Calty Design Research team to create a car with passion and "a palpable heart-pounding sense of excitement." Instead of making design decisions "by consensus among a large group of stakeholders," the company says "the [design] approval process has been streamlined. This new approach aims to produce cars that connect more deeply with customers." There was a sense in Detroit today that the FT-1 heralds a change in how the company designs cars in the future. The FT-1 is apparently not the result of Toyota's hybrid supercar partnership with BMW, but we know that Toyota isn't a total stranger to a high-performance hybrid category, having built the TS030 hybrid Le Mans race car. For an on-road gas-electric from the company, though, we're much more used to the egg-shaped Prius. While Toyota has backed off a 2003 pledge to make every model a hybrid, it has said that it wants gas-electrics powertrains to proliferate throughout the line-up. And, if the FT-1 previews a new Toyota look, then at least some of those hybrids will benefit from some of the good looks on display in Detroit.

Refreshed Toyota 86/Subaru BRZ spied running around the Nurburgring

The Toyota 86 and Subaru BRZ are officially confirmed for a second generation, but it looks like this current car will not go softly into the night. One of our spy photographers just caught a camo’d up BRZ/86 pounding around the Nurburgring with a few changes in store. This tester only has camouflage on the front and rear of the car, indicating a light refresh is the extent of the styling changes. In examining the car as a whole, itÂ’s a rather conflicting tester. Both the grille and headlights tell us itÂ’s an 86, but the badge on the rear clearly says “BRZ.”  The Toyota 86 has a different grille than the BRZ, and we can see that style grille flanked by some massaged vents on both sides. Toyota uses a different style of headlight for the 86, and these look similar to those used in the current car. New front-design features are covered up by the camouflage, but the sheet metal doesnÂ’t appear to be changing. Another area of potential change is at the rear of the car. More camouflage on the trunk lid covers the obvious BRZ badge and the taillights. We donÂ’t see much in the way of differences between the taillights on this model and the current BRZ/86 twins, but the manufacturer obviously wants to keep something secret back there. What weÂ’re most excited about is seeing the extra vent behind the front wheels. Current BRZ and 86 trims donÂ’t feature such intense cooling additions. Above it sits what appears to be a badge or protrusion of some sort. The window-level badging is still visible under the wrapping, but the tire-level badge is a new one — itÂ’s similar to the design we see on the WRX and WRX STI.  All things considered, this one is a little confusing. Subaru could be adopting a more Toyota 86-esque design, but we suspect a special edition is in the works. Hopefully it involves more than just design tweaks, and gives this model a hearty send-off before the new generation arrives.