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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

2016 Toyota Tacoma Access Cab revealed along with more details

The Toyota Tacoma stepped behind the curtain for a makeover, and has emerged for 2016 with an appearance both chunky and menacing, plus lots of new tech and features. We've already seen its exterior, but some details we didn't get are that there will be a new locking tailgate that can lower itself slowly, without slamming, an available tri-fold hard tonneau, and four new wheel designs. Supporting that will be a stiffer frame with more high-strength steel and additional hot-stamped, ultra-high-strength steel in a lighter bodyshell. Engines will come in two flavors, either the carryover 2.7-liter four-cylinder or a brand new 3.5-liter Atkinson-cycle V6 that utilizes both direct and port fuel injection. The four-pot only can only be had with a six-speed automatic transmission - one extra gear than before - with electronic shifting, the sixer can be specified with that or a six-speed manual. We haven't been given numbers yet, but Toyota says the new truck is "more powerful and fuel efficient," meaning we expect a raise on the 236 horsepower of the current 4.0-liter V6. The dash is laid out with a driver-focused "handlebar" theme, finished with soft materials and metallic accents. Tech options include push-button start, Qi wireless charging, a Multi-Terrain Select system, and blind-spot detection with Rear Cross Traffic Alert, while luxury is attended to with a power moonroof and leather-trimmed seats. To aid the ambiance, engineers improved the seals, added an acoustic windshield, a sound-absorbing headliner and a floor silencer pad to make the cabin quieter. The suspension has also been retuned to deliver a smoother ride and provide more travel. One neat convenience touch: a GoPro mount next to the rear-view mirror. Five trims will be offered when it goes on sale: SR, SR5, TRD Sport, TRD Off-Road, and Limited. Before then, there's a press release below with more information, and we'll soon have live pictures from the Detroit Auto Show floor. DOMINATE DIRT...OR ROCKS...OR PAVEMENT IN THE ALL-NEW 2016 TOYOTA TACOMA - Toyota Tacoma Rebuilt Inside and Out - New Engine, Transmissions and Suspension Tuning - Legendary TRD Off-road Toughness - Best-selling Mid-Size Pickup for 10 Straight Years - Designed, Engineered and Assembled in North America DETROIT, January 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.