2007 Toyota 4runner Sr5 Sport Utility 4-door 4.0l, Salvaged Title on 2040-cars

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Toyota Mirai might be the name of new fuel cell car; it means 'future'

Anybody remember the Ford Futura? It wasn't exactly a world-beater of a car, so we don't think the name Toyota's has apparently chosen for its first production fuel-cell vehicle is a tribute of sorts. Though one never knows. Maybe Toyota just likes 18-inch-tall EVs. The Japanese automaker has apparently settled on a nameplate for its fuel-cell model, and the name will be "Mirai," which means "future" in Japanese, Bloomberg News says, citing a person familiar with the process that it didn't identify. Bloomberg couldn't get anyone with Toyota to comment on record about the name – and neither could AutoblogGreen – but we do remember that Toyota has bandied this name about before, so we're not setting anything down in stone quite yet. Last month, Toyota said the new fuel cell car would debut in Japan next April and would be priced at about $69,000 before any sort of government incentives kicked in. The company hasn't revealed details about a US release date or pricing here, but indicated that US sales would start where there's already some semblance of a hydrogen-refueling infrastructure. That pretty much means California and nowhere else in the states. The fuel-cell model is said to have a full-tank range of about 435 miles and that the tank can be filled up in about three minutes, similar to a gas-powered vehicle. In other words, the future.

Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad

For viewers who plan on watching the Super Bowl only for the commercials, here's one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4.
Though not as entertaining as the actual teaser for this commercial, it still garnered a couple chuckles from the Autoblog crew. We won't spoil it for you, but a word of advice: if Cuoco ever shows up in your driveway granting you wishes, we'd suggest you be very clear what you want... and enunciate.
If you want to see the commercial before this Sunday's game, we have the video (and an accompanying press release) posted after the jump.