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Toyota, Morgan Spurlock say hydrogen can be bullsh*t

Toyota wants the world to know that it's not full of crap about hydrogen as the future of fuel. Months before the Mirai arrives at dealers on the West Coast, the automaker is trying to get the word out through documentary series called Fueled by Everything. In the first episode, director Morgan Spurlock (best known for Super Size Me) shows how to make the futuristic fuel cell sedan run on a load of dung. After some processing, anyway. The whole point of the series is to show viewers the myriad sources available to generate hydrogen, and Toyota starts at an attention-grabbing extreme. A pickup truck takes a bed full of cow manure and demonstrates the steps needed to make it into hydrogen for the Mirai. Of course, the new model gets lots of screen time, too. For those in the audience curious to learn more, Toyota also digs a little deeper into the generation process on the series' website. Fueled by Bullsh*t Toyota Taps Morgan Spurlock to Direct First Video in "Fueled by Everything" Series TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles "bullsh*t" isn't far from the truth. "Fueled by Bullsh*t" is the first online video in a multi-part "Fueled by Everything" series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai. "This project gave us the opportunity to dive into a world that most people don't understand but has the potential to change our world," said Spurlock. "Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable. I think this short film is pretty compelling evidence of what could be possible in the years ahead." Beyond high quality dung, hydrogen can be manufactured from other renewable energy sources like solar, wind and biogas from landfills. These production methods can result in a domestic and locally sourced fuel that powers the Mirai while emitting only water vapor from the tailpipe. The multi-series video campaign is launching through the Toyota Mirai website (www.toyota.com/mirai) and additional digital properties with paid online media support.

Why Lexus shies away from plug-in hybrids

Lexus may have softened its stance a bit from the anti plug-in vehicle ads the Toyota luxury badge ran last year, but at least one executive from the company casts a pretty critical eye towards the concept as a way to cut both emissions and refueling costs. In fact, Lexus doesn't really buy the fact that buyers of plug-in hybrids are really looking to save both gas and the environment, Green Car Reports says, citing an interview at the recent New York Auto Show with Lexus executive Mark Templin. Templin also said hydrogen fuel-cell technology may be a better way to edge towards zero emissions. Templin decried plug-in hybrid technology because it adds weight to vehicles, which contributes to poor emissions figures in the process. He added that plug-in vehicle buyers are motivated more by potential tax credits and solo driving rights in high-occupancy vehicle (HOV) lanes than cutting back on fuel use. Last summer, Lexus ran an supposedly tongue-in-cheek print ad poking fun at how long it takes to charge a plug-in vehicle and how using air conditioning can shorten a car's charging range. Last spring, Lexus had to backpedal from an anti-electric ad it ran that had serious mistakes about hydrogen infrastructure. News Source: Green Car Reports Green Lexus Toyota Hybrid PHEV

2022 Lexus LX 600 First Drive | A substantial, stylish soft-roader

The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser 2022 Lexus LX 600 — the flagship SUV brought kicking and screaming into the 21st century with a much-needed overhaul. Back with a new powertrain, new shell and new possibilities, the LX is aimed at the top of the luxury SUV segment, taking the fight back to the likes of the Cadillac Escalade and Mercedes-Benz GLS. The Land Cruiser isn't truly dead, mind you; we just don't get it here in the U.S. — at least not yet. Fortunately, much of that new SUVÂ’s engineering lurks beneath the LXÂ’s skin. The new twin-turbo V6, for example, provides 409 horsepower and 479 pound-feet of torque and serves here as a baseline V8 replacement; it's paired to Toyota's new 10-speed automatic. The hybrid engine offered in the new Toyota Tundra and Sequoia is rumored to be on the way to the LX in the coming model years.  But while the Land Cruiser is traditionally known for its off-road prowess, the LX we tested was most definitely not. In place of a robust 4x4 system with locking front and rear axles intended to conquer unexplored terrain, we got a Torsen limited-slip differential, an F Sport suspension with performance dampers, and massive 22-inch wheels. Sure, the center differential lock and LSD will get you just about anywhere you could possibly need to go, even on dirt, but that's not the F Sport's intended use case. ThatÂ’s not to say the LX 600 canÂ’t hang when it comes to typical SUV duties. ItÂ’s nearly 17 feet long and equipped with a fold-flat third row, but it's also essentially a foot shorter than a standard Escalade. That partly explains why that third row is basically utility seating as opposed to consistent family transport. It also offers reasonable headroom at the expense of cargo space – just about all of it, in fact. If you really need to use the third row and bring some stuff along, you can always rent a trailer; itÂ’ll tow 8,000 pounds. Fortunately, the standard full-time 4WD and limited-slip differential donÂ’t need to be paired to the LXÂ’s off-road Crawl Mode to be worthwhile. Though our loanerÂ’s huge 22-inch wheels were wrapped in all-season rubber, the LX handled typical Michigan winter garbage with aplomb. Fresh snowfall was limited during the week we had the truck, but there was plenty of leftover, inches-deep crust and slush in the suburbs north of Detroit where we took the LX out to play. Competent though it may be over the rough stuff, comfortable it is not.