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Toyota inks deal as global Olympic sponsor

Toyota has just scored a sponsorship with one of the biggest events on the planet – the Olympic Games. The company announced its position as a member of the TOP (The Olympic Partner) program, which takes effect in Japan next year and globally in 2017. The deal is slated to run through 2024. That means, if we're understanding the deal correctly, that we won't see as much official Toyota sponsorship at next year's Summer Olympics in Rio de Janeiro, while the company will enjoy a much more visible presence among American consumers at the 2018 Winter Olympics in Pyeongchang, South Korea. Unsurprisingly, the automotive giant's sponsorship will be in the mobility category, covering "vehicles, mobility services and mobile solutions," the company's press release said. Fuel cells are expected to play a big role. "We will do everything possible to fulfill our new role in The Olympic Partner program, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry," Toyota president Akio Toyoda said in a statement. "Under this Olympic flag, let us today reaffirm the power of sports to bring people together. And let us dedicate ourselves to creating a better world by promoting sports in the Olympic spirit of friendship, solidarity and fair play." "The IOC welcomes Toyota as a key partner for the provision of sustainable mobility solutions for the Olympic Games as outlined in Olympic Agenda 2020, our strategic roadmap for the future of the Olympic Movement," International Olympic Committee president Thomas Bach said. "Toyota is the world leader in its field, and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. This is a milestone agreement in the implementation of Olympic Agenda 2020 because the focus of our cooperation is sustainable mobility, and Toyota will provide sustainable solutions for the entire Olympic Movement." Check out the official press release. Toyota Becomes IOC TOP Partner Tokyo, Japan, March 13, 2015-Toyota Motor Corporation (Toyota) today announced it has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) program. The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.

Toyota has two all-new 8-passenger SUVs in the works, and one's a Lexus

Toyota announced yesterday that its Princeton, Indiana, manufacturing plant is getting a big $803 million infusion of cash. The reason? Toyota casually dropped that it will soon build “two all-new, three-row SUVs” there. TheyÂ’ll be “designed with the active Gen Y American Family in mind,” which is another way of saying that Toyota is targeting Millennials. In case you missed it, Millennials are in their late 20s and 30s now! That means they have growing families and need more space to put them. Both new SUVs will seat up to eight passengers. The other big reveal is that both will be electrified. WeÂ’re going to assume that means theyÂ’ll be regular hybrids in ToyotaÂ’s case, though thereÂ’s every possibility for a PHEV “Prime” version, too. Both will have semi-automated driving systems, advanced enough that they will “allow for hands-free driving in certain conditions.” Plus, there will be a remote parking system that allows “the driver to park and unpark outside the vehicle using a smartphone.” The last nugget of tech Toyota is sharing with us is that both will use a new “digital key” that turns your smartphone into a quasi key and allows you to share it digitally with others. Another bit of information concerning these two is that one will be a Toyota, and the other will be a Lexus. What these two models will be named is not yet clear. Seeing “three-row SUV,” our minds instantly go to Sequoia. That model is as old as it gets these days, and is deeply in need of a redesign — the current generation launched all the way back in 2008. However, Toyota does not explicitly say that this news pertains to the next-gen Sequoia. In fact, previous reports of the Sequoia shifting its production location to San Antonio lead us to believe that this news has absolutely nothing to do with a potential next generation of the SUV. Coincidentally, the Sequoia is currently built at the Princeton, Indiana, plant thatÂ’s getting this investment — that official switchover to Texas is reported to happen sometime in 2022.  ToyotaÂ’s language in this press release, plus the knowledge that Sequoia is leaving Indiana, all indicates that these two three-row SUVs might not be rough-and-tumble body-on-frame off-roaders. TheyÂ’re likely going to be plenty capable (hitting that “active lifestyle” market), but the focus toward families suggests that comfort could be paramount.

2013 Toyota RAV4 earns 'poor' rating in IIHS small overlap crash test [w/video]

When the Insurance Institute for Highway Safety tested a batch of SUVs in its small overlap frontal crash test earlier this year, it held off on putting the Toyota RAV4 in the blender because the new, 2013 model was due to arrive shortly after the test. The new crossover might be better than it was before, but it could still only manage a rating of "Poor" in the test that has been a bugbear for a number of manufacturers.
Among other issues, the IIHS noted that the steering column moved seven inches to the right causing the crash test dummy to practically miss the airbag, the dummy's left foot was trapped in deformed sheetmetal and the dummy's head hit the instrument panel.
The 2013 RAV4 earned the Top Safety Pick rating by scoring well in the Institute's four other tests. A good score in this particular test would have earned it the Top Safety Pick+ rating that is so far only claimed by the 2014 Subaru Forester and 2013 Mitsubishi Outlander Sport in the SUV category. There's a press release below with more details and a video of the test.