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Toyota spending $168 million to make more Mirai fuel cell vehicles

The last semi-official number we had for pre-orders for the 2016 Toyota Mirai fuel cell vehicle was around 200. But demand is strong enough that Toyota is saying that it will spend 20 billion yen ($168 million US) to expand annual production capacity at the "secretive workshop" where the Mirai will be built from 700 in the first year (2015) to around 2,000 after that. Japanese newspaper Nikkei reported the increase and also breaks down where Toyota expects to sell the small number of Mirai vehicles it will make in the first few years: 400 in Japan by the end of 2015, 200 or 300 In the US in 2015 (and then 3,000 by the end of 2017) and between 50 and 100 in Europe annually starting around 2016. To make all of these hydrogen cars, Toyota will add two lines to the factory where the fuel cell stacks and tanks are built and it will also upgrade the assembly location. In the US, the Mirai will initially only be sold in California next year and will start at $57,500 or lease for $499 a month for 36 months (with $3,649 due at signing). The Japanese automaker is including hydrogen fuel for "up to three years" at that price, mostly because no one knows how to accurately measure and sell H2 for cars quite yet.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

Will Toyota lose up to 70% of its workforce in TX relocation?

Toyota's decision to move its US headquarters from its longtime home in Torrance, CA, to Plano, TX, was one of the biggest stories in the automotive industry this spring. With several months since the announcement, more details about the plan have leaked out. It seems that pulling up stakes could mean an even larger shakeup in the Toyota workforce than first thought.
According to Automotive News, Toyota intends to hang onto around 50 percent of its workforce in the move to the Lone Star State. However, even that figure might be optimistic. According to an unnamed insider speaking to AN, there is a fear the actual number could be closer to 30 percent. For comparison, Nissan retained about 42 percent of its workers in its move from California to Tennessee.
The actual percentage making the move is a mystery because Toyota is still rewriting its job descriptions under a single set of guidelines. The changes affect benefits, bonuses and the reporting structure, according to Automotive News, and employees' reactions could play a big role in who decides to go. According to an unnamed worker speaking to AN, the wait is hurting morale. Some people are even applying at the nearby Honda headquarters.