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Tesla begins selling in China, despite lack of formal company name

Car buyers in China can now start shopping for a new Tesla Model S. Only problem is, the California-based automaker doesn't seem to have hammered down a brand name for that market. According to Reuters, Tesla is still dealing with a trademark squatter for "Tesla" (or "Te Si La"), so in the meantime, it is a brand without a name.
Tesla has launched a website in China under the Tousule name, but it doesn't appear that will be the official nomenclature for cars sold in China. According to the report, a Tesla salesman in Beijing doesn't know when - or even if - Tesla plans to come up with a Chinese name for its brand. We reached out to Tesla for a comment on the matter, but we've yet to receive any response regarding this ongoing situation in China.

Could Tesla build EVs in China as soon as 2017?

A 25-percent import tariff can certainly make an automaker take notice (to wit: Toyota). In Tesla's case, that means getting production capabilities on the ground in China as soon as possible. According to Bloomberg News, that could mean 2017. Or maybe not. Bloomberg, citing comments by Tesla chief Elon Musk made at Beijing's Geekpark Conference earlier this week, said the California-based maker of the Model S electric sedan may start making vehicles in China as soon as 2017 or 2018. Musk also envisions a substantial charging network throughout cities such as Beijing and Shanghai and obviously thinks the current Chinese resistance to plug-in vehicles will pass. The California-based automaker delivered its first nine Model S EVs in China this week. Of course, Musk has a way with hyperbole, and when contacted by AutoblogGreen, a company representative toned down such a timeframe. "We hope that local production in China is in Tesla's future so that we can manufacture our vehicles where they are sold," wrote Tesla spokeswoman Liz Jarvis-Shean in an e-mail to AutoblogGreen. "We aren't likely to produce cars in China within the next three to four years, however, nor are we currently in any serious discussions to do so." By making cars in China, Tesla, which opened a showroom in Beijing late last year, would avoid the 25 percent import tax China enforces on foreign-made vehicles. As it is, Tesla is pricing the 85-kilowatt hour version of the Model S at about $118,000 in China. That's about $47,000 higher than the US base price, but it's actually kind of "aggressive." Musk has said Tesla will sell as many as 5,000 vehicles in China this year, while Tesla executives have said they expect China to account for a third of Tesla's global sales this year and as much as half next year. Tesla sold about 22,300 vehicles in the US last year. Tesla has also started leasing the Model S in Switzerland for roughly $750 a month. Read more details in the press release below. Tesla and Sixt Leasing Announce Strategic Partnership in Switzerland ZURICH, April 22, 2014 /PRNewswire/ -- Swiss Customers Can Drive Model S for About CHF 660 per month, After Fuel and Tax Savings in Multiple Cantons Leasing Offer Includes Annual Service Performed by Tesla Tesla today announced an expansion of its strategic relationship with Sixt Leasing. Now Model S customers in Switzerland, as well as Germany, can benefit from compelling lease offers from Sixt Leasing.

Tesla Uber alles in Shanghai

Is anyone surprised that Tesla Motors is ready to disrupt the status quo even in little ways? If you are, then here's one more example: Tesla is partnering with Uber (which taxi drivers around the world are not happy with) in Shanghai to both give people free, 15-minute rides in the electric car. Think of it as the free Supercharger miles for the don't-own-a-Tesla set. It's a small, limited promotion defined by the fact that you can't actually order yourself a Tesla. Instead, if you're looking for a ride in Shanghai's inner ring on Wednesday, you can hope that one of the "few super-secret Teslas on the system" will come and pick you and up to three friends up. What's completely different about this Uber ride is that it's not a ride at all. Instead, if you have your drivers license, you can get behind the wheel and driver for up to 15 minutes. CNET says that this is only the first of more Tesla-Uber promotions. Tesla is supplying the vehicles and a spokesperson said it was, "only a pilot test at the moment."