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Morgan Stanley: Tesla is world's most important automaker

What makes a company important? Clothing companies are important because they help cover those of us not willing or able to sew up a storm. Housing companies shelter us. And who could live without whoever it is that makes pop rocks?* But those are basic needs kinds of things. When we start to discuss things like excitement and innovation, "important" is a more subjective idea. Nonetheless, if you're going to claim that anyone other than Tesla is the most important automaker in the world, you're going to have to argue with Morgan Stanley Research analyst Adam Jonas. Jonas called the California automaker the world's most important automaker in a new report to investors and he didn't mince words: "Not even two years after the delivery of the first Model S, Tesla Motors has transformed from fledgling start-up to arguably the most important car company in the world. We are not joking. ... Tesla is also emerging as an emblematic force in America's effort to foster high tech manufacturing job growth." His main reasons are as follows: Parts suppliers now thing positively about Tesla and are thinking of building dedicated production lines just to supply Tesla with parts for its electric vehicles. Other automakers are also paying close attention to Tesla. This is a sign that the company has finally become a serious competitor. Tesla could directly employ 20,000 people in seven years and create 100,000 related jobs at other companies. However many jobs are created, Tesla will have a positive effect on the US GDP. The Tesla Model S is the "most American made car on the road, pushing 90 percent US content," which to us might make Tesla the most important car company in America, but Jonas sees a larger impact, apparently. According to Market Watch, Jonas also sees a big potential in Tesla upcoming battery plant: "The success of the Gigafactory holds the key for the development of an entirely new industry. If Tesla can achieve battery cost per kWH below $150 and defend the IP, there is significant potential for revenue streams not captured in our $320 price target." Jonas knows there are risks and downsides, which you can read more about at the Los Angeles Times. *Just trying to think of the least essential product as a joke here.

Someone in SF is exposing the wild 'Truth' about Tesla, and it includes 'anal itching' [w/video]

We'd like to give our heartfelt thanks to Ryan Block, former editor of Autoblog sister site Engadget, for sharing on Twitter one of the wackiest bits of anti-Tesla writings we've every come across. This is well beyond the anti-Tesla rage that once dominated conservative media coverage – it steps fully into tinfoil hat territory. We're not doctors, but perhaps someone needs lithium in its pharmaceutical form. Did you know, for example, that, "By driving a Tesla, you are involved in organized crime"? Or that, "By driving a Tesla, you are saying you have no morals"? Or even that, "By driving a Tesla, you are supporting spying?" Yes, friends, all this and more is explained (somewhat) in a small-font pamphlet that Block found, photographed and put up on Twitter yesterday. According to Block, the flyers have been distributed around San Francisco, being left anonymously on the windshields of parked Teslas. We can't quite follow all of the logic thrown together here, but it appears that someone is mad at the electric vehicle manufacturer for its ties to the government, Google and the media. Then there's this: "Psychographic, demographic and marketing studies have been published showing that Tesla drivers have a higher-than-average inclination towards drugs, strange sexual behavior and risk." We don't know if Tesla drivers are as extreme as all that, but there was at least one Model S driver who was recently spotted doing some odd moves in and out of his sunroof (see video below). Did we mention that Model S seats are known to cause "anal itching"? Maybe it's all part of the conspiracy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Recharge Wrap-up: Ohio State wins EcoCar 3 Year One, Renault video praises environmental benefits of EVs

A new video from Renault touts the benefits of electric vehicles. The video covers how EVs can help improve the air we breathe and mitigate climate change. It looks into the future at how the air of various metropolitan areas would improve with the adoption of electric cars. It focuses on how EVs help reduce not just CO2 emissions that put the climate in jeopardy, but gases and particulate matter that directly affect the human health. A study in Rome shows that if 10 to 20 percent of the vehicles were electric, particulate pollutants that cause respiratory and heart diseases would decrease by 30 percent, with nitrogen dioxide decreasing 45 percent. "The solution already exists," the video says, "and it is quite accessible for most of us." See the video above, and read more in the press release below. Ohio State University has won Year One of EcoCar 3. Winning the Year One trophy in the competition to create eco-friendly technology and incorporate it into a Chevrolet Camaro, the team defends its title from EcoCar 2 and wins $10,000 in prize money. "This year really lays the foundation vehicle development, which is critical step in the process for future success," says Ohio State University Engineering Manager M.J. Yatsko. "We have already begun vehicle dynamic analysis for next year and are excited to share some of our innovative features we plan to integrate into our vehicle." Teams receive their Camaros this fall, and will use the next years to install, test, and refine their technologies. Read more from the US Department of Energy. Advanced Microgrid Solutions will use up to 500 megawatt-hours of Tesla batteries for grid-based energy storage. It will install the Tesla Powerpack systems for storage in commercial and industrial facilities to help balance the grid load. It offers greater reliability for the grid, and cost saving for customers. "Tesla's focus on performance and design makes them the stand out technology choice for our projects," Says Advanced Microgrid Solutions CEO Susan Kennedy. "AMS' projects require intelligent, powerful and scalable energy storage solutions. Tesla's technology gives us the edge we are looking for." Read more in the press release from AMS. The National Electric Drag Racing Association has announced the Inaugural 2015 NEDRA Points Championship Series. It borrows rules from NHRA and IHRA, and seeks to put vehicle consistency and driver skill at the forefront.