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Morgan Stanley: Tesla is world's most important automaker

What makes a company important? Clothing companies are important because they help cover those of us not willing or able to sew up a storm. Housing companies shelter us. And who could live without whoever it is that makes pop rocks?* But those are basic needs kinds of things. When we start to discuss things like excitement and innovation, "important" is a more subjective idea. Nonetheless, if you're going to claim that anyone other than Tesla is the most important automaker in the world, you're going to have to argue with Morgan Stanley Research analyst Adam Jonas. Jonas called the California automaker the world's most important automaker in a new report to investors and he didn't mince words: "Not even two years after the delivery of the first Model S, Tesla Motors has transformed from fledgling start-up to arguably the most important car company in the world. We are not joking. ... Tesla is also emerging as an emblematic force in America's effort to foster high tech manufacturing job growth." His main reasons are as follows: Parts suppliers now thing positively about Tesla and are thinking of building dedicated production lines just to supply Tesla with parts for its electric vehicles. Other automakers are also paying close attention to Tesla. This is a sign that the company has finally become a serious competitor. Tesla could directly employ 20,000 people in seven years and create 100,000 related jobs at other companies. However many jobs are created, Tesla will have a positive effect on the US GDP. The Tesla Model S is the "most American made car on the road, pushing 90 percent US content," which to us might make Tesla the most important car company in America, but Jonas sees a larger impact, apparently. According to Market Watch, Jonas also sees a big potential in Tesla upcoming battery plant: "The success of the Gigafactory holds the key for the development of an entirely new industry. If Tesla can achieve battery cost per kWH below $150 and defend the IP, there is significant potential for revenue streams not captured in our $320 price target." Jonas knows there are risks and downsides, which you can read more about at the Los Angeles Times. *Just trying to think of the least essential product as a joke here.

Tesla recalling 29,000 Model S wall chargers to prevent overheating

Tesla's big wall charger adapter replacement program is about to get a lot bigger. For one thing, the replacement has become an official recall. Secondly, the number of affected adapters is higher than expected: 29,222 units. The National Highway Traffic Safety Administration officially announced the recall today. Tesla says that the problem lies in "certain NEMA 14-50 (240 volt) Universal Mobile Connector (UMC) adapters" and that the problem is that the adapter, cord, or wall outlet can overheat during charging. This possibility came to light in a garage fire in California in November and has resulted in some melted adapters since then. As we know, step one in solving this problem was an over-the-air software update (version 5.8.4 or later) that would shut off charging if things got too hot in November. Then, late last week, Tesla CEO Elon Musk said his company would send out the replacement wall adapters that has thermal fuses built in. We wondered at the time if this would lead to an official recall, since the charging unit is not, technically, part of the car. It has, even though at the Detroit Auto Show today, Tesla representatives testily said that the even if NHTSA calls it a recall, Tesla just calls it modern technology (Update: and now Elon Musk is chiming in on Twitter). You can read the entire recall notice below and find more details in in the letters between Tesla and NHTSA in this gallery. Tesla says just 2.7 percent of its UMC adapters had been returned because they were defective. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tesla has had recalls before, bringing the Roadster in for auxiliary cable issues and the first for the Model S because of seat latch problems. This new recall doesn't mean that Tesla has sold 29,000 Model S EVs – people could have purchased one for home and work, or not bought one at all – but it does imply that the number of Model S units sold is inching close to the 30,000 milestone. We should know more when the company releases Q4 2013 information next month. Report Receipt Date: JAN 13, 2014 NHTSA Campaign Number: 14V006000 Component(s): EQUIPMENT Potential Number of Units Affected: 29,222 All Products Associated with this Recall Manufacturer: Tesla Motors, Inc. SUMMARY: Tesla Motors, Inc.

Recharge Wrap-up: Tesla is for Mistresses; Yo, free Smart ED rides!

Smart used the Yo app to give free test rides to San Franciscans last week. Yo is a free app wherein users tap a username to send a notification that simply says "Yo" to the recipient. Signs at locations in the Mission and SoMa neighborhoods gave instructions to send a Yo to SmartUSA for a free ride anywhere in the city. Three of the eight Smart vehicles used for the promotion were the Smart Fortwo Electric Drive. The event allowed people to see how well suited the cars are to the city, particularly when it comes to San Francisco's parking problems. It also saved users the fare of an Uber or Lyft hire. Read more at TechCrunch. Zipcar has added the 2014 Honda Fit EV to its UC Davis fleet near Sacramento, California. The cars will go to the school's West Village, a planned zero net energy community, which plans to generate as much energy as it uses within a year. "Innovations like solar power to help generate the electricity needed to charge the EV," says Dan Sperling, founding director of the school's Institute of Transportation Studies, "and fully zero emission car sharing moves us aggressively toward a sustainable future." The addition of the Fit EVs will also give cash-strapped students access to affordable emissions-free driving. Read more in the press release, below. California is one step closer to adding 15,000 new green HOV stickers after a bill was approved by the state Senate. Now the bill must go up before the California State Assembly for approval before it can be signed by Governor Jerry Brown. The bill will raise the total number of the green HOV stickers for plug-in hybrids to 70,000. Raising the cap on the green decals, which allow owners use of the carpool lanes, could encourage more California drivers to buy a PHEV. Read more at Inside EVs. The Tesla Model S made a star appearance on the ABC television show Mistresses. In the episode "Choices," the character Joss receives the car as a gift from her fiance, but is not all too happy about it, seeing it as putting her in a position of dependency. "I could never in a million years afford that Tesla," Joss complains to her friend. "How am I ever supposed to get mad at him when he can hold a Tesla over my head?" The luxury EV makes an on-screen appearance in the episode complete with an interior shot of the car's touchscreen display. See a clip from the episode below or read more at Green Car Reports. This content is hosted by a third party. To view it, please update your privacy preferences.