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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Musk says Tesla 'definitely' won't recall Model S

Since early October, three Tesla Model S sedans have caught on fire, gained viral media coverage and received intense scrutiny, but Tesla's CEO and largest shareholder, Elon Musk, says "there's definitely not going to be a recall" of the Model S, Bloomberg reports. As of late October, the National Highway Traffic Safety administration (NHTSA) says it will not be launching a formal investigation into the Model S fire in Seattle, because there's no evidence to suggest that the fire was caused by a manufacturer defect and no government-mandated safety regulations were violated.
Though the fires are alarming, one must realize that hundreds of thousands of vehicle fires occur in the US every year. Electric Teslas, like any vehicle (including those with an internal combustion engine), are not immune to catching fire in certain situations. Here's Musk's take on the issue: "[The Model S] is about five times less likely to have a fire than an average gasoline car," he reportedly said Tuesday at the New York Times' DealBook conference in New York.
The first of the aforementioned fires occurred in Seattle and started in the battery pack after the Tesla hit a piece of road debris. The second fire occurred in Merida, Mexico, after the driver, who was speeding in his Model S, reportedly struck a raised pedestrian crossing, launched into the air and then crashed into a wall and tree. The third Model S ignition occurred after the driver ran over a tow hitch in Smyrna, Tenn., and - similar to the Seattle fire - damaged the undercarriage of the car where the battery is located.

Tesla tidbits: Roadster getting 'exciting' upgrade in 2014

It's been quite a while since we've had news about the Tesla Roadster. The original Tesla electric vehicle hasn't been sold in the US for years and we're in a quiet period before the next-generation shows its face. We were fine with the status quo – it's not like Tesla Motors isn't keeping busy with other projects in the meantime – but something that CEO Elon Musk said during the annual shareholder meeting caught our eye this week: the Roadster will get some sort of update before the end of the year. Details were obviously not disclosed, but Musk did say that something cool is coming: We are planning on I think a fairly exciting upgrade to the Roadster. I'm hoping we can get it done later this year. I did say it would be this year and ... yes, we will get it done this year. ... So, we're going to do something cool with Roadster before the end of this year. Anyone want to guess what this upgrade might be? We know that Roadster batteries are performing better than expected, so we're going to discount that possibility that these older EVs will be made compatible with Tesla's Supercharger technology. But Musk did say at the meeting that this tech is available to other automakers, if they could somehow make an EV that can handle the Supercharger's 135-kW output (a number that Tesla hopes to increase in the future): There is no other electric car that can accept anything close to 135 kilowatts. We are more than happy to have other manufacturers do this. And I've said this publicly on a few occasions. No one's approached us and said they'd like to use it. We are happy to have them do so. They just have to contribute to the capital cost, so figure out what percentage of the time are their cars using the Supercharger network and then they can make a contribution proportionate to their customer usage of the Supercharger network. So, we're very open to such a thing. Musk also confirmed he is open to remaining at Tesla for another half decade or so, until at least when the company's lower-cost, third-generation car gets to "volume production." He said that's maybe four or five years away and that there is "a lot of time" to figure out who will replace him when he does finally step down. We know the car is not going to be the Model E (thanks to Ford's trademark, Musk said) and that the company's targets are for it to cost around $35,000 before incentives and have a range of more than 200 miles.