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Tesla's European road is fragmented, full of potential

Tesla has given itself two impressive challenges, and it is enduring various fortunes around the world as it tries to meet them. The first task – reinventing the electric car – might be easy compared to the second: reinventing the way people buy cars. Automotive News Europe spoke to Tesla's global sales chief Jerome Guillen about what are the biggest hurdles to becoming "a key player in sustainable transportation" on The Continent. The short answer is 'fragmentation,' being the wild map of regulations, politics, languages, and misconceptions about electric cars. There are obvious success stories like Norway and Denmark, thanks to generous incentives; but other countries have needed more effort. Then there are the places where a "lack of knowledge" about EVs means that Tesla has to get the door open before it can even think about taking a seat at the table. One way to do that is to get customers into the driver's seat. "We can describe what it is like to have an electric car, but at the end of the day the best way is to really experience it for yourself," he said. "You need to see how smooth it is to drive, how quiet it is and how there is really no trouble with charging or range. People are nervous about it, which I understand, but there is no reason for it." Head on over to AN to read the rest of what Guillen had to say.

Tesla hires ex-Apple VP for new vehicle development

Tesla announced Thursday that it has filled the position of vice president of vehicle programs, hiring former vice president of Mac hardware engineering at Apple, Doug Field, who started his career at Ford.
"Doug has demonstrated the leadership and technical talent to develop and deliver outstanding products, including what are widely considered the best computers in the world," says Elon Musk, co-founder and CEO of Tesla. "Doug's experience in both consumer electronics and traditional automotive makes him an important addition to our team," he relates. Field most recently was responsible for the latest MacBook Air, MacBook Pro and iMac.
Field says that he had no intention of leaving Apple until Tesla came along. "Tesla is at last an opportunity for me and many others to pursue the dream of building the best cars in the world," he says, "while being part of one of the most innovative companies in Silicon Valley."

Tesla puts emphasis on hiring military veterans

When we think of American car companies, brands that come to mind immediately are Ford, General Motors, Chrysler, and if you're an AutoblogGreen reader, Tesla Motors. The California-based maker of electric vehicles doesn't treat that lightly, as we find in an article from the San Jose Mercury News, which profiles the company's efforts to reach out to and hire US military veterans. "We want to be known throughout the veteran community as a great place to work," says Tesla's vice president of human resources, Arnnon Geshuri. Tesla appears to be achieving that goal, and is just getting started. Tesla has risen to the top among workplaces for veterans. Already, about 300 of Tesla's 6,000 or so employees are veterans, or about five percent, with another 600 vets currently involved in the hiring process. Tesla continues to seek out vets to fill its ranks, and for good reason. VetJobs CEO and president Ted Daywalt points out that veterans communicate especially well with each other, having experience in military speak, which is helpful in the workplace. Daywalt notes that "Tesla has risen to the top" among workplaces for veterans. Tesla works to recruit veterans directly, through word of mouth and veterans groups and at events like job fairs. For Tesla, veterans also bring special expertise that lends itself well to building electric cars. Besides their technical knowledge about mechanics and electronics, they also excel in teamwork, discipline and leadership skills. Tesla holds regular casual meetings for vets, where they can get to know each other and share their own ideas for how the company can improve itself. The relationship between Tesla Motors and its veteran employees is a mutually beneficial one. Tesla gets a disciplined workforce with unique qualifications, and the veterans have an easier time transitioning back to normal life when returning from duty. Having a job waiting for them when they get home is a benefit for vets, as is working for a company that is flexible with their schedules for those who are still enlisted. Tesla held employee Megan Gates' position while she was on duty for two years, and she remains comfortable balancing her National Guard service with her work. "I give Tesla my schedule and say 'these are the weekends I need to leave,' and they work around that schedule," she says. "Everyone here is so supportive." Remember the good old days, when Tesla made its employees work like 68 hours a week?