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Analyst slashes Tesla sales forecast by 40% due to fuel prices

While falling gas prices are cause for celebration among Americans, many of whom are seeing their budget for Christmas presents burgeon on account of the cheap fuel, it's decidedly bad news for Tesla Motors. The electric car manufacturer's fortunes are being seriously impacted by the low cost of petrol, with one of the firm's biggest fans on Wall Street, Morgan Stanley's Adam Jonas, now slashing his expectations for the Palo Alto, CA-based company. Jonas has a long record of being bullish on the brand, but that hasn't stopped him from lowering his forecast for the company by a whopping 40 percent. In other words, Jonas thinks Tesla will only be able to sell 300,000 vehicles by the end of the decade rather than the half a million that was originally forecast. "While nobody buying a Model S today is doing so to save on their monthly expenses, the longer-term story is far more dependent on the volume success of the Model 3," Jonas wrote, according to CNN Money. "Oil price is a factor for Model 3." Gas prices might not be the only factor that could hurt the Model 3, though. Jonas seems to think that Tesla won't be able to sell its more affordable model for anything less than $60,000, which is a far cry from the $35,000 price that the company has targeted. Jonas doesn't elaborate on why Tesla might miss its target so drastically, but it does help to explain his bearish attitude – if gas prices remain low, there's not really any incentive for customers to join the Tesla family. That's doubly true when the cost of joining said family is twice as much as expected.

Audi EV exec compliments Tesla Supercharger network

Stefan Niemand, Audi's Director of Battery Electric Vehicles, didn't mince words that the EV market must improve, and he even applauded the American competition during a meeting of Germany's auto industry organization, the VDA. "I hate to admit it, but Tesla did everything right", he said about the Supercharger network, according to EETimes Europe Automotive. Niemand also tried to convince the members that EVs needed to improve significantly. "These cars are slower than those with conventional drive and they have a much lower range – and in compensation they are more expensive," Niemand said, according to EETimes Europe Automotive In the exec's opinion, it's acceptable if an electric vehicle is a little more expensive than the competition, but the model needs to be every bit as enjoyable to drive as one with a combustion drivetrain. Niemand championed the need for a vast recharging infrastructure and used his speech to do some cheerleading for the forthcoming production version of the company's E-Tron Quattro crossover concept. The company claims the future model can do everything Niemand is admonishing the industry about. For example, the version at the 2015 Frankfurt Motor Show could produce up to 496 horsepower for short periods and cover 311 miles on the European testing cycle. The exec's arguments echo those of Audi of America president Scott Keogh who sees a similar EV future in the US. Keogh believes the brand's electric sales could as high as 25 percent of its volume by 2025. The company is getting the public ready for this electrified powertrain transition with the A3 e-Tron plug-in hybrid, but the production E-Tron Quattro takes the idea to the next level. To solve the recharging problem, the company is also working on 150-kW fast charging network with partners. Related Video:

Tesla puts emphasis on hiring military veterans

When we think of American car companies, brands that come to mind immediately are Ford, General Motors, Chrysler, and if you're an AutoblogGreen reader, Tesla Motors. The California-based maker of electric vehicles doesn't treat that lightly, as we find in an article from the San Jose Mercury News, which profiles the company's efforts to reach out to and hire US military veterans. "We want to be known throughout the veteran community as a great place to work," says Tesla's vice president of human resources, Arnnon Geshuri. Tesla appears to be achieving that goal, and is just getting started. Tesla has risen to the top among workplaces for veterans. Already, about 300 of Tesla's 6,000 or so employees are veterans, or about five percent, with another 600 vets currently involved in the hiring process. Tesla continues to seek out vets to fill its ranks, and for good reason. VetJobs CEO and president Ted Daywalt points out that veterans communicate especially well with each other, having experience in military speak, which is helpful in the workplace. Daywalt notes that "Tesla has risen to the top" among workplaces for veterans. Tesla works to recruit veterans directly, through word of mouth and veterans groups and at events like job fairs. For Tesla, veterans also bring special expertise that lends itself well to building electric cars. Besides their technical knowledge about mechanics and electronics, they also excel in teamwork, discipline and leadership skills. Tesla holds regular casual meetings for vets, where they can get to know each other and share their own ideas for how the company can improve itself. The relationship between Tesla Motors and its veteran employees is a mutually beneficial one. Tesla gets a disciplined workforce with unique qualifications, and the veterans have an easier time transitioning back to normal life when returning from duty. Having a job waiting for them when they get home is a benefit for vets, as is working for a company that is flexible with their schedules for those who are still enlisted. Tesla held employee Megan Gates' position while she was on duty for two years, and she remains comfortable balancing her National Guard service with her work. "I give Tesla my schedule and say 'these are the weekends I need to leave,' and they work around that schedule," she says. "Everyone here is so supportive." Remember the good old days, when Tesla made its employees work like 68 hours a week?