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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

The 10 car brands cheapest to maintain over 10 years

Buying a car can be fun and bring a lot of freedom, but things can go sideways when it comes time for repairs. Some car brands are better than others, however, and Consumer Reports recently ranked the least- and most-expensive brands for owners to repair. There are few surprises on this list, but the cheapest new car and the runner-up might come as a shock. Tesla and Buick were the cheapest new car brands to maintain and repair over 10 years, followed by Toyota, Lincoln, and Ford. 10 car brands cheapest to maintain over the next 10 years: Tesla: $4,035 Buick: $4,900 Toyota: $4,900 Lincoln: $5,040 Ford: $5,400 Chevrolet: $5,550 Hyundai: $5,640 Nissan: $5,700 Mazda: $5,800 Honda: $5,850 Consumer Reports noted that maintenance costs for some brands can look deceiving, as many offer free maintenance for a period after the purchase. New-car warranties also play a role, with the powertrain coverage spanning four or five years and 50,000 or 60,000 miles, depending on the company. It's also worth noting that Tesla only sells EVs, which don't require engine air filters, oil changes, and some other routine maintenance, lowering their average costs. Related: Cheapest electric cars Cheapest SUVs The most expensive brands to maintain might not come as a surprise, but the costs associated with owning them might. Land Rover was the worst, at $19,250 over 10 years, while Porsche came in second at $14,090. Mercedes-Benz’s average costs were $10,525 and AudiÂ’s $9,890. While this suggests that these brands need more frequent repairs over the 10-year period, it also points to higher labor and parts costs for the European automakers. If you own one of the more expensive brands to maintain and youÂ’re worrying as you read this, there are a few things you can do to prolong your vehicleÂ’s life and minimize unnecessary maintenance costs. The first is to follow the automakerÂ’s suggested maintenance periods, changing your oil, rotating tires, and doing all the “boring” stuff before it becomes a problem. ItÂ’s also a good idea to take care with the way you drive, avoiding potholes, accelerating gently, and trying not to abuse your brakes. Finally, donÂ’t modify your vehicle. Car companies spend billions on research and development, and most know better about how a vehicle is meant to operate than you do in your garage with third-party parts. Buick Tesla Auto Repair Driving Maintenance Ownership Consumer Reports

Tesla Model S Proves Troublesome For Consumer Reports

The Tesla Model S has turned into the breakthrough model that electric cars needed. Instead of looking like a futuristic jellybean whizzing by, the Tesla would still be incredibly attractive with a V8 stuffed under the hood. But beyond its appealing styling, the luxury sedan offers a realistic driving range, impressive performance and oft-praised driving dynamics. It's everything many drivers are looking for. However, as more long-term reviews come out, it's becoming clear that living with one of these wonder cars isn't without its fair share of problems. A few weeks ago, Edmunds published its 17-month ownership experience with a Model S. It praised the experience being behind the wheel of the luxury sedan, at least when it was possible. Edmunds reported that it had to make seven unscheduled trips to the service bay and even left a writer by the side of the road once. The biggest issues included replacing the drive unit three times, needing a new main battery and numerous resets of the center screen. Consumer Reports just wrote about its own driving impressions after 15,743 miles, and its experience with the Model S has hardly been a walk in the park, though not nearly as bad as Edmunds' rough time. The infotainment screen needed a hard reset once after blinking out, and one unscheduled service left the sedan in the shop for two days. There have been other, smaller issues too. In Tesla's favor, the repairs were done under warranty. Even with this latest report, we only have data regarding two Model S examples out of thousands, but a somewhat difficult picture is being painted about the breakthrough EV as we read more and more. Everyone loves driving it, but living with one might not be quite so joyous. Head over to Consumer Reports to read its full impressions.