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Elon Musk buys James Bond's Lotus submarine, wants to install Tesla powerplant

Remember when we reported the long-lost-but-found-again Lotus Esprit submarine used in the James Bond film The Spy Who Loved Me had sold at auction in London for $966,560 (well, $863,000 plus a 12-percent buyer's premium)? At the time, the buyer's identity remained a mystery, but Jalopnik has reported and confirmed that the man with money to burn is none other than billionaire Elon Musk, CEO of both Tesla Motors and SpaceX. What's even more shocking (maybe not for Musk) is that he wants to install a Tesla electric powertrain in it and make it transform into a road-going car.
The story of the submersible Lotus' journey from movie star to prized possession of the eccentric Musk is remarkable. After filming ended in the '70s, the car was shipped to Long Island, NY and placed in a storage container that was paid in advance by the studio for 10 years. After the money ran out, the contents of the container were sold off Storage Wars-style in 1989 and won by an area couple. It was shown in public on occasion throughout the years, but its value remained a mystery until the gavel fell in London last month. While far from the most valuable Bond car to be auctioned off (that honor goes to the Aston Martin DB5 used in Goldfinger and Thunderball, which sold for $4.6 million at auction in 2010), the Lotus submarine is definitely the most unique.
Also worth noting is that the Lotus sub is more than just a prop. Without the aid of CGI, the film's producers needed an actual submarine that looked like a Lotus Esprit, and so they hired a company called Perry Oceanographic in Florida to build it and hired former US Navy Seal Don Griffin to pilot the sub during the film.

Bond manager has odd advice for Tesla: stop making cars

Tesla Motors said in the release of its first-quarter earnings Wednesday that it will boost its quarterly production on its Model S luxury sedan to as many as 9,000 from the approximately 7,500 it made during the first three months of the year. Bond manager Jeffrey Gundlach doesn't believe that's a good thing. Gundlach, founder of DoubleLine Capital LP, told Bloomberg News that, while Tesla is a better investment than fast-growth companies like Twitter, the automaker would improve its financial results by halting production of its vehicles and dedicating itself to making battery packs for other automakers. A spokesman for Tesla, whose shares are up almost 40 percent this year, declined to comment to Bloomberg. We'll just sit here and imagine Tesla-powered Nissan Leafs and Chevy Volts. Back in the real world, aside from its own vehicles, Tesla makes battery packs for the Toyota RAV4 EV and for some versions of the Smart Fortwo ED and the B-Class EV. Tesla and Toyota first announced their collaborative effort in 2010, which included Toyota's equity investment in Tesla as Tesla prepared to take over the old NUMMI plant in the San Francisco Bay Area. Tesla said Wednesday that it took a $49.8-million first-quarter loss. Compare that to a year-earlier net income of $11.2 million. That's despite boosting revenue 10 percent from a year earlier to $620.5 million. That's largely because Tesla's selling, general and administrative costs more than doubled from a year earlier to $117.6 million.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.