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100 Tesla Model S hatchbacks to get NCE convertible conversions

The folks Newport Convertible Engineering have made a specialty out of taking coupes and sedans and converting them into convertibles. Sometimes this results in absolutely weird creations like a Range Rover droptop, but its latest project is significantly greener. The company has developed hard and soft top conversions for the Tesla Model S, and they are already quite popular too. An investor in China has ordered 100 of them.
NCE has been working on creating the two versions of the convertible Model S for the last six months, and it involves a lot more than just cutting the roof off. "Some sections needed restructured," said Al Zadeh, the company's CEO, to Autoblog about the changes made to maintain rigidity. A soft-top conversion costs $29,000 and a hard-top $49,000. In addition to these prices, buyers must supply a donor vehicle. Production is due to start in July in California, Dubai, and Barcelona, Spain.
This might be just the beginning for NCE's convertible Model S. Zadeh says that the company has made an inquiry with Tesla about whether it could supply 5,000 cars for conversion to satisfy predicted demand. He will release more details on the project "when the time is right." Scroll down for NCE's official announcement of the 100-car order.

Superchargers power Tesla Model S EVs for over 8M miles [UPDATE]

Ahead of the company's press conference at the Detroit Auto Show tomorrow, Tesla is talking up its Supercharger network with some impressive numbers. Tesla's Alexis Georgeson told AutoblogGreen that Tesla Model S EVs have driven more than eight million miles on Supercharger fill-ups. That's the equivalent of 33-and-a-half trips to the moon and back. We can see how quickly the free Superchargers are getting popular by comparing this milestone to where we were four short months ago. At the end of September, after the Superchargers had been installed for a year, Tesla drivers had hit 3.2 million miles. The rapid increase since then is due mostly to there simply being a lot more chargers being available now. Tesla representatives told us that there are over 70 Supercharger stations in the world today (58 in North America and 14 in Europe) and that six were installed in the past week. Georgeson didn't have numbers on hand to say which stations were the most popular or other details, but did say that it's safe to assume that the Supercharger in Lusk, WY (pictured), part of a sweeping 'S' shape from Los Angeles through the northern US and on to Chicago and the East Coast, is not the most frequently visited. The next target for expansion is finishing the Boston-to-Miami corridor, which means putting in more Superchargers in North Florida and South Carolina. At CES last week, the Supercharger network won our AOL Technology of the Year award. *UPDATE: Tesla just let us know that 8 million is a little premature. The current number is actually closer to 7.5 million, but the total should crest the 8-million mark soon.

Why dealerships should embrace Tesla's direct sales competition

National and regional dealership associations have it in for Tesla Motors. For the past few years the organizations have been pushing lawmakers – to whom, it bears mentioning, they have made generous financial contributions – for legislation that would make it difficult for the Californian automaker to continue with its direct-to-consumer, company-store sales model. This is, of course, in addition to laws already on the books which make it illegal for manufacturers engaged with existing independent dealership networks to operate their own retail locations. As you may have heard, the dealers have recently had success in New Jersey and, previously, in Texas. Arizona passed a law in 2000 that forbids manufacturers from obtaining a dealer's license, completing the triad of states which now restrict sales from Tesla stores. Meanwhile, the company has had some amount of success pushing back against these efforts in Massachusetts, Ohio, New York and North Carolina. It is a constant battle, though, even in most of those locales. Direct sales are key to Tesla's success. Direct sales are key to Tesla's success. It's a big part of how the company managed to move from a simple start up to something of an American automotive phenomenon. While CEO Elon Musk likes to say that it uses this method because selling an electric car would somehow be a conflict of interest for dealerships that also sell conventionally- powered vehicles, there is really a lot more to it than that, and it's wrapped around the customer experience. You can sit at home in your pajamas and configure exactly which color and options you want for your Model S over the Internet, send an electronic payment and have that exact car arrive at your door some weeks later. The company stores are an outgrowth of that concept, but allow you to see physical samples of the colors and materials involved, take a test drive and interface with a friendly human who can immediately answer any questions you might have, as well as facilitate financial transactions. You still get the exact car that you order. Having company-owned stores lets Tesla keep complete control of its entire retail network and therefore, the buying experience. Staff aren't paid by commission and are encouraged to be truly customer-focused.