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Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.

Tesla appears to be winning direct sales battle in Missouri

Last week, it looked like Missouri would join the list of states where Tesla Motors would not be allowed to sell its all-electric vehicles directly to consumers. Without warning, language was inserted into a bill about off-road vehicles what would have prevented direct sales in the state. Tesla called it a "sneak attack" and tried to get supporters to let lawmakers know the law was a bad idea. "It is not clear that the statues apply to a seller like Tesla" – Missouri Department of Revenue Thanks to some digging by Tesla fans over at the Tesla Motors Club, it became clear that one of the main drivers of the anti-Tesla legislation was conservative state senator Mike Kehoe, a former Ford and Lincoln-Mercury auto dealer. For some time, Kehoe has been asking the Missouri Department of Revenue if Tesla should have gotten a license to operate its one store in the state (in St. Louis) and said that the automaker's moves were, "clearly designed to circumvent the traditional franchise model for the distribution and sale of new motor vehicles." The DOR responded by saying, "It is clear under Missouri law that traditional manufacturers who already have franchised dealerships in the state may not sell cars directly to consumers. It is not clear that the statues apply to a seller like Tesla, which apparently has not entered into franchise relationships with independent dealers." After Kehoe got that response, it seems, he added the language to the bill. You can read the bill here. The tide may be turning against the proposed law, though. Tesla has apparently hired 10 lobbyists to makes its case. Local newspaper The Kansas City Star published an opinion column yesterday in support of the automaker. "As a business offering something new and better for the environment overall, Tesla should have been given allowances to operate in a different way in the state," the paper wrote. And the state House Republican majority leader, John Diehl, says he has no plans to move the bill forward because lawmakers are worried it would put a limit on the free market and have unintended consequences. Read more here: http://www.kansascity.com/2014/05/12/5019618/missouri-house-leader-not-fond.html#storylink=cp

Elon Musk has a secret weapon to increase Model S demand

Tesla Motors has a bit of a reputation for not being as transparent as some would like. So, when the end of the fiscal quarter arrives, there's always a lot of interest in the financial statements the company is obligated to release. But the info and insights don't just flow from its official 8K filing. The automaker also holds a conference call that sees CEO Elon Musk, CTO JB Straubel and Chief Financial Officer Deepak Ahuja taking questions from assorted financial analysts for an hour or so. It's here that we often learn interesting details behind the numbers, as well as hints of what's to come, sandwiched between quotable quotes from Musk. This week's call, following the release of 2014 fourth quarter financial results, certainly didn't disappoint. When asked by a Barclay's representative how much money Tesla will put towards capital expenditures over the next several years, for example, the irrepressible Musk said the company was "going to spend staggering amounts." This, of course, makes sense when you consider the massive amount of work the outfit has already bit off and has begun chewing. There's the production preparation for the Model X, a multi-billion dollar battery "gigafactory" under construction, the growing of its store and service center infrastructure along with its Supercharger network, and Model 3 development. Still, the gleeful tone, when discussing the spending of billions of dollars, seems contrary to what one might expect during such a call. But, it's also part of what keeps these teleconferences from being a total snooze fest. That, and the unexpected mention of new products and candid discussion of challenges. Speaking of challenges, the situation in China was probably the biggest thing on most minds of company followers and was addressed early. Tesla's sales have been surprisingly lackluster there and Musk was quick to admit that, "we didn't execute on China super well last year" relaying how its sales team was actually telling potential customers it might be difficult for them to charge. He balanced out the bad news with the consolation that even if it had of delivered more in the territory, it wouldn't have affected this financial statement much, since the Model S is production-constrained, and any slack in one market is made up by demand in others. He did, though, make it clear that he expects things in the People's Republic to improve and to "be in good shape by the end of the year." What else did we learn from the call?