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If Tesla Model 3 is successful, Sergio Marchionne will copy it

Fiat Chrysler CEO Sergio Marchionne hasn't hidden his disdain for electric vehicles, but he would copy the Tesla Model 3 if it is successful, according to Automotive News Europe. If Elon Musk "can show me that the car will be profitable at that price, I will copy the formula, add the Italian design flair and get it to the market within 12 months," Marchionne told Automotive News Europe during FCA's annual meeting in Amsterdam. In terms of pre-orders, the Model 3 is a success. Musk tweeted on April 7 that the company had over 325,000 reservations for the sedan, which he estimated were worth around $14 billion. The car will start at $35,000 before incentives. Marchionne, however, isn't optimistic Tesla can actually make the electric sedan work financially. "I'm am not surprised by the high number of reservations but you have then to build and deliver them and also be profitable," he told ANE. The FCA boss is a noted skeptic of EVs. In 2012, he said that the company only built the 500e because of California's zero-emissions vehicle mandate and to give engineers experience with the technology. He doubled-down in 2014 when he claimed FCA lost $14,000 on each 500e and said he would rather people didn't buy them. More recently, he infamously said "you'd have to shoot me first," before he'd allow a fully electric Ferrari. Related Video:

Tesla announces aggressive Model S pricing for Chinese market

Most cars exported to China end up with a hugely inflated price tag - often hovering around twice as much as what we'd expect to pay in the United States. Part of that can be chalked up to duties and taxes - which can be quite prohibitive in the People's Republic - but a big part of it comes down to profitability. Tesla, however, is committed to doing things differently.
While some sources were expecting the Model S to carry a price tag in China more than double that of the US model, Tesla has announced a far lower MSRP for the Chinese market than that. Instead it will sell the Model S for 734,000 yuan - equivalent to $121,000 at today's exchange rates.
Now we know what you might be thinking: that's significantly more than the $69,900 Tesla buyers pay in the United States. And you're right. But you have to take into account several factors. For one, the US price includes a $7,500 federal tax credit. For another, Tesla is including the 85 kWh battery pack as standard in China - an option that would already tack on an extra ten grand Stateside. There's shipping costs to take into account (about $3,600 worth, Tesla figures). And last but not least, there's the considerable taxes the Chinese government rakes in on imported cars: $36,700 of it, to be precise.

Is BMW the only real competition to Tesla Motors?

Tesla Motors chief Elon Musk probably isn't losing a ton of sleep over the new plug-in efforts by the makers of the "Ultimate Driving Machine," but maybe he should. That's what the Motley Fool is saying, presenting the case that the California company's real competition will come from BMW. What about the plug-in efforts of General Motors or Ford? Musk can hit the snooze, Motley Fool says. Unlike automakers that are "jamming battery packs into the existing vehicle design," BMW has built its i3 battery-electric and i8 plug-in hybrid supercar from the ground up. Like Tesla, BMW puts its battery packs into the floor of its vehicles. Most importantly, the i3 - and especially the i8 - are real performers. While the i8 is about 40-percent more expensive than the Tesla, it matches the Model S's 0-60 mile per hour acceleration times and handily beats its top speed figures. Tesla sold about 6,900 vehicles during the last three months of 2013 and BMW had more than 10,000 i3 orders on the books by late November and the first year's allotment of i8s is already sold out. The German automaker has what the Fool calls an "outside chance" of selling more plug-in vehicles than Tesla by next year, but Tesla is gearing up its gigafactory to get ready to sell a half-million EVs in 2020, so the race is most certainly on. You can read more over on the Fool.