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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Tesla Roadster getting 400-mile battery upgrade

A few months ago, Tesla Motors CEO Elon Musk said something a bit cryptic during the company's annual shareholder meeting: Tesla was working on "a fairly exciting upgrade to the Roadster." Mysterious, no? Well, speaking with Auto Express recently, Musk revealed what this upgrade will be: an improved battery pack. "The Roadster had an old generation battery," Musk told Auto Express." We'll upgrade it to a new generation battery pack and it should have a range of about 400 miles, which will allow you to drive from LA to San Francisco non-stop." The Roadster originally came with a 245-mile range, which is good for Los Angeles to Madera, CA. Tesla sold the Roadster, its first car, in the US from 2008 to 2011 and elsewhere until 2012. It's not that the old Roadster batteries were failing regularly – quite the opposite, in fact – but li-ion EV technology advances rapidly, and so now we're extra curious what's in the new pack and how it will work. Will it be compatible with Tesla's Supercharger technology? How much will it cost, both for Roadster owners as well as for Tesla? We've asked Tesla for answers to these questions, but all a spokeswoman would say is, "We have no further details at this time." At the shareholder meeting in early June, Musk said the "exciting upgrade" would happen this year, so if he was talking about the battery upgrade at that time, we should be getting more information on the new packs right soon.

Anime tiger Tesla Model S shows up in Japan

Look! Outside the office complex! Is it a '68 Dodge Super Bee? The official electric vehicle of the Pittsburgh Steelers? Something the Bumble Bee characters led by John Belushi in the old Saturday Night Live episodes should be cruising around in? Nope, it's a Tesla Model S decked out as the tiger in the Shima Shima Tora no Shimajiro Japanese anime series that was once so beloved by Japanese toddlers. And, in this case, us as well. The Tesla, first seen a few years ago, was spotted outside of an office complex in Kobe, Japan, and was committed to posterity in a 46-second video now posted on YouTube. The black-and-yellow Model S was part of a local educational program that included the Shimajiro series, which debuted in 1993 and ran for almost 15 years. And ferocious performance be damned, this Tiger-themed Tesla looks downright cuddly. The sedan includes a smiley face and two saucer eyes on the grille of the Model S's "frunk," a pair of "ears" near the windshield and, yes, a tail sticking out of the trunk. Check out the video above and prepare to be charmed.