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Tesla trying to keep Model X demand low for now

When running a business, having to throttle the hype for a new product isn't such a terrible problem to have. That's exactly was Tesla is doing with its Model X SUV, which is slated to go on sale next year. During a quarterly earnings call (transcript available here), Tesla CEO Elon Musk explained that Tesla is currently steering customers away from the upcoming electric ute. "If somebody comes in who wants to buy the X, we try to convince them to buy the S." – Elon Musk "There are no cars available for a test drive," says Musk. "There is no information about the cars in our stores because we're only selling the S. In fact, if somebody comes in who wants to buy the X, we try to convince them to buy the S. So we anti-sell it." Sure, but why not get out in front of the Model X release, and encourage people to adopt early? According to Musk, Tesla can create demand for the Model X "at will." He just doesn't want customers twiddling their thumbs while they wait for their new car to become available. Musk says that in China, the only grievances were customers who were "upset about waiting too long for their car. So it's like, boy, we better not stoke demand in that situation." So it sounds like confidence is high over at Tesla concerning the Model X (perhaps Mr. Musk wouldn't mind sharing the patent for his magic demand wand). Customers, just make sure to temper your desire for the electric SUV for now, or you might just end up behind the wheel of a Model S sedan.

'Pro-Tesla' bill in Pennsylvania gets Auto Alliance to end neutral stance

Unlike dealership groups all over the country, one automaker group isn't taking issue with Tesla Motors being able to sell its electric vehicles through company-owned stores in Pennsylvania. But the idea of no limits on its number of stores? That's a problem. The Alliance of Automobile Manufacturers – which has been neutral on the Tesla dealer fight thus far – is now squawking about a recent law in the Keystone State allowing the California-based company to sell cars through its stores there, Automotive News says. The group doesn't have a problem with the idea in general, but the fact that there's no cap on either the number of stores Tesla can operate or how many cars it can sell there is causing the Alliance to speak out on the issue. And while the Pennsylvania Automotive Association is okay with the new law, the Alliance is alleging a non-level playing field in favor of Tesla. Tesla declined to comment to AutoblogGreen. The prospect of Tesla skipping over the third-party dealer franchise phase has garnered plenty of recent attention, especially from regulators and dealership representatives. Last month, the Federal Trade Commission (FTC) urged Missouri and New Jersey to change policies that would further prohibit car makers like Tesla from selling their vehicles directly to customers and without a third-party dealership. In April, FTC officials called called the prohibition of direct company-to-customer sales "protectionist" and "bad policy."

Daimler divests remaining interest in Tesla

Back in 2009, Daimler acquired over 9 percent of Tesla. A couple of months later, it sold 40 percent of that stake to Abu Dhabi-based Aabar Investments. The following year, Tesla listed on the stock exchange and Daimler's interest was reduced to 4 percent. But now the German industrial giant has announced it is selling that 4 percent and divesting from Tesla altogether in a liquidation that is expected to raise approximately $780 million for Daimler. The divestment has also triggered speculation that the move could make room for rival German automaker BMW to take an interest in Tesla.
Despite the divestment, Daimler insists that its technological partnership with Tesla will remain unaffected. Mercedes sources the batteries for its B-Class Electric Drive (pictured above) from the Californian outfit in a deal that is not set to change as a result of the financial realignment. A similar collaboration was in place for the Smart Fortwo Electric Drive, however, now that the new generation of Smarts developed with Renault is on its way, it's possible that a next-generation Fortwo ED will use French tech instead as an extension of the partnership between Daimler and Renault-Nissan.
Daimler has also taken the occasion to point out that, between the Mercedes, Smart and various truck brands, it offers "the industry's biggest portfolio of electric vehicles," including pure EVs, fuel cells and hybrids. The automaker says it will introduce ten new plug-in hybrid Mercedes models by 2017.