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Tesla's European road is fragmented, full of potential

Tesla has given itself two impressive challenges, and it is enduring various fortunes around the world as it tries to meet them. The first task – reinventing the electric car – might be easy compared to the second: reinventing the way people buy cars. Automotive News Europe spoke to Tesla's global sales chief Jerome Guillen about what are the biggest hurdles to becoming "a key player in sustainable transportation" on The Continent. The short answer is 'fragmentation,' being the wild map of regulations, politics, languages, and misconceptions about electric cars. There are obvious success stories like Norway and Denmark, thanks to generous incentives; but other countries have needed more effort. Then there are the places where a "lack of knowledge" about EVs means that Tesla has to get the door open before it can even think about taking a seat at the table. One way to do that is to get customers into the driver's seat. "We can describe what it is like to have an electric car, but at the end of the day the best way is to really experience it for yourself," he said. "You need to see how smooth it is to drive, how quiet it is and how there is really no trouble with charging or range. People are nervous about it, which I understand, but there is no reason for it." Head on over to AN to read the rest of what Guillen had to say.

Recharge Wrap-up: "E-Mobility Thought to the End" project, Tesla owner tracks stolen car

A Tesla owner helped police track her stolen Model S and catch the thief. Katya Pinkowski of Vancouver, BC found her car missing after a concert, and she was able to track the car's movements with the Tesla app. She relayed the information to the police, who surrounded the car and arrested the driver. "High tech definitely played a helping role," in arresting the suspect, says Richmond RCMP spokesman Cpl. Dennis Hwang. In what appears to be the first Tesla theft in Canada, Pinkowski accidentally left an electronic fob in the car, giving the thief easy access. Read more from The Province. Hyundai has delivered a shipment of 50 ix35 (Tucson) Fuel Cells for distribution in Europe. Europe's largest ever shipment of the hydrogen-powered vehicles puts the count at over 250 of the ix35 Fuel Cells shipped to Europe so far. "This latest landmark delivery enhances our leading position in the roll-out of fuel cell vehicles in Europe," says Hyundai Europe COO Thomas Schmid. "With our fuel cell distribution network growing to 13 European countries, we are enhancing our sales and customer service capabilities, making fuel cell electric vehicles more accessible for customers throughout Europe." Read more in the press release from Hyundai. Daimler, The Mobility House, Getec and Remondis are partnering to connect the world's largest second use battery storage unit to the grid. As part of their "E-Mobility Thought To The End" project, retired EV batteries are being used in the 13-MWh storage unit to help stabilize the grid and help manage energy fluctuations from renewable sources. It serves as another step in the life of the battery before recycling, where the materials from the lithium-ion batteries re-enter the production process. This helps reduce the environmental impact and the costs of electromobility. Read more in the press release below. E-mobility thought to the end: World's largest 2nd-use battery storage unit set to connect to the grid • Cooperation between Daimler, The Mobility House, GETEC and REMONDIS completes the battery value creation cycle • Re-use of electric vehicle batteries improves environmental performance and the lifecycle costs of e-mobility • 13-megawatt battery storage unit to connect to the grid in early 2016 • Levelling out fluctuations in the power grid as an active contribution towards the energy revolution The world's largest 2nd-use battery storage unit will soon go into operation in the Westphalian town of Lunen.

Musk sticking to plan for 'affordable' Tesla model

By now, we've all heard that Tesla has repaid its loan from the US Department of Energy - nine years ahead of schedule - and the Model S is selling well enough to put at least a little fear into Audi, but what's next? Well there's the Model X crossover slated for late next year, but it's the long-promised, frequently mentioned "affordable Tesla" that could really help cement the automaker in the automotive industry record books.
According to Bloomberg, CEO Elon Musk talked more about the new baby Tesla recently, saying that the car should come to market by 2017 at the latest. In terms of details, Musk says it will be priced below $40,000 with a range of about 200 miles. Taking a swipe at the would-be competition, he also added that it will be nicer than a Nissan Leaf. Given the recent Tesla-related PR blunders from Audi and Chrysler recently, we hope Nissan won't vent its displeasure at that statement.