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Tesla loses $50 million in Q1, Model X could be delayed until 2015

Maybe it's just because of our interest in the green automotive sector, but to us, Tesla Motors has got to be the most interesting and exciting company in the US to watch. We get giddy, for instance, over the release of stuff like shareholder letters and financial results, whereas when other companies announce these things, we yawn. Our feelings about today's publication of the California automaker's 2014 first quarter financial results, with accompanying letter and call with financial analysts, is no different. They contained, after all, tons of small news nuggets that help us put together a better picture of how it will move towards its overarching goal of changing the gasoline-powered paradigm. The important numbers released today are $50 million and 7,535. The first is how much the company lost (on a GAAP basis) – using the non-GAAP method that Tesla prefers, it actually saw $17 million in net income – while the second is the number of cars it produced in the first three months of this fiscal year. Though the reported earnings per share of $0.12 exceeded the expectations of many analysts, it was less than some of the more rosier forecasts, and so the stock (TSLA) is taking a beating in the after hours market and has tumbled down 14.5 percent to $186.85 as of this writing. Musk gave instructions to the China team that they "spend money as fast as they can without wasting it." Stock price aside, there is a lot to be happy about. Contrary to some recent reports, Tesla is continuing to see a rise in domestic demand – up 10 percent in the quarter – along with "significant sequential increase in worldwide net orders for Model S." China, the market that could easily become the company's biggest, is also the source of glad tidings with CEO Elon Musk saying he is "blown away" by the level of enthusiasm there. Since getting government approvals, the necessary building out of the Supercharger and Service Center infrastructure needed to support owners is going full speed ahead and Musk gave instructions to the China team that they "spend money as fast as they can without wasting it." Already there is a four-to-five month wait for cars in the country's mid-sized cities, where the work needs to happen, and that has led to some customer frustration.

Tesla to be named Tuosule in China

Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported on this development a few weeks back).
Of course, trademark squatters aren't really a new thing, particularly in China. Earlier this month, we told you about a car company that is attempting to patent a Volkswagen design before the German manufacturer could even bring it to market.
Since the California electric car manufacturer can't go by Tesla in the Asian automotive market, it's reportedly elected to be known as "Tuosule." First reported by InAutoNews, the Tuosule name apparently comes from a transliteration of "Tesla" to a dialect of Chinese spoken in Hong Kong. This was the second time Tesla has gone to court over its name. The first time was to reclaim the name "Tesla Motors," which it achieved by purchasing the name from its owner, Qiao Weiwei, but that name apparently isn't licensed for automotive use.

Production Tesla Model X designed for women, looks 'better' [w/video]

A recent study found that men and women drive their electric vehicles differently. That might help explain why there is a male bias towards Tesla's electric offerings while the more practical Nissan Leaf get the attention of female drivers. Well, according to Tesla CEO Elon Musk, who spoke with investors yesterday during the company's annual shareholder meeting, the upcoming Tesla Model X could shift the paradigm of the gendered EV. "We probably got a little too guy-centric on the S. So, we're hoping to correct that with the X" – Elon Musk Musk didn't get into details, but responding to a question from the audience, Musk said that "we're certainly paying more attention to the needs of women in the Model X. ... We probably got a little too guy-centric on the S. So, we're hoping to correct that with the X." Musk also said that the "production version of the Model X actually looks different from [what we've seen before], it looks better." When we think about the design of the Model X, the first thing that comes to mind are those falcon-wing doors, which Tesla repeatedly promises are sticking around in the production version. Perhaps the feel of opening them is what he meant when he said the design is meant to appeal to women? So in the case of Model X that's just taken a bit longer than we would have liked. In particular, getting the falcon-wing door right is extremely difficult. Things that you maybe wouldn't expect are also very difficult, things like the second row seats are quite a challenge because what we're aiming for with the Model X is that when you open the falcon-wing door, you have the second row seats essentially framed and we want that to feel like a work of art. If you open up the door it should be this amazing experience. I mean, it may sound a bit silly, but it should just feel like "ahh!" [laughs] And then the seat, I mean it's just the seat but we want the seat to be like feel like a work of art like something you could have in a museum. Anyway, that's where we're going for with the Model X, and it's bloody hard. Whatever the case, Model X pre-orders are rolling in. Once the EV arrives in customer driveways some time next year (Musk said he expects volume production to kick in during the second quarter of 2015), we'll have a better idea if it's the soccer moms or the soccer dads who like the AWD-only Model X more. You can see all of Musk's remarks in the video below.