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Musk says New York Times debacle may have cost Tesla $100 million

Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred - sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.
According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.
So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career - I don't even think necessarily he should be fired - but I do think he fudged an article." No word has surfaced about any actions taken against Broder after his boss admitted he did "not especially" exercise "good judgement" in the course of his reporting.

Wall Street loves Tesla's Elon Musk, values the brand higher than Fiat

Tesla's value on the stock market far exceeds the number of vehicles it contributes to the automotive market. According to a report from Automotive News, Tesla is currently valued at $8.8 billion. Almost unbelievably, though we've never claimed to have a firm grasp on the inner workings of the stock market, that's a full billion dollars more valuable than Fiat and three times more valuable than PSA Peugeot Citroën, says the report.
How unfathomable is that statistic? Consider the fact that Tesla, a ten-year-old company, just managed to turn its very first profit last quarter and has produced fewer than 10,000 vehicles in its lifetime. How does that compare to an automotive giant like Fiat? Well... it doesn't - The brand sold 44,772 Fiat 500s in the United States alone in 2012, and it owns or controls the Chrysler portfolio of brands along with Ferrari and Maserati... not to mention the hundreds of thousands of cars Fiat Group sells yearly in the rest of the world.
Granted, the number of vehicles sold by a brand is just a small portion of its value, but you may still wonder, Why is such a seemingly small player in the global automotive marketplace such a big deal on Wall Street? According to AN, it has a lot to do with its controversial and headline-grabbing CEO, Elon Musk, and the way he disseminates company information to his investors. How so? We suggest you take a good look at the article here for the whole story.

Elon Musk raises the stakes for Tesla Motors

Falling gas prices, production delays and weakened demand in a key market would send shudders through the CEOs of most automakers. None of those problems could dent the enthusiasm Tesla Motors CEO and co-founder Elon Musk has for a vision of an electric-car future. In a rare appearance Tuesday on the home turf of the Big Three automakers in Detroit, Musk said those factors wouldn't hinder Tesla Motors' growth over the next five to ten years. In fact, he revised the company's sales projections upwards, even as he said Tesla may not turn a profit for five more years. Previously, Musk had said he wanted the company to sell 500,000 vehicles by 2020. In more than an hour's worth of wide-ranging remarks at the Automotive News World Congress, he said, "I think we'll try to aim to do more cars than that. I think we'll continue past that. We probably should get to a few million cars by 2025. We could probably get to a few million cars per year." Spate Of Recent Complications Not that Tesla Motors' rise to prominence through a global economic recession hasn't already defied conventional wisdom, but the upward figures came despite recent complications that will only make that sort of sales climb more difficult. Gas prices fell to a national average of $2.11 per gallon Tuesday, and many automakers fret this plunge will make the sale of electric vehicles far more difficult. "I don't think it will affect the S or X," Musk said Tuesday. Production of the Model X – an all-electric crossover that features gullwing doors that would give Tesla Motors an immediate entrant in the fastest-growing vehicle segment – has been delayed for two years while the Fremont, CA-based company focused its limited production capabilities on its Model S and worked on complications with the X. "It's been two steps forward, one step back," Musk said. "Really, it was important to me that the doors were not just a gimmick, but a fundamental improvement to the functionality of the cars." Another hurdle for Tesla: Musk said Tuesday that sales had weakened in China during the fourth quarter of 2014. Exact sales figures were not known because Tesla does not release them, but Musk said growth slowed because customers there had overestimated the difficulty in installing and maintaining charging equipment; he said the "miscommunication" had been corrected and that the company has already seen an uptick in sales.