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Tesla talking about first European factory, but it won't happen soon

Tesla Motors is, as always, thinking big. The company already has a factory in California with a lot of empty space. But with Model S deliveries happening in Europe and a right-hand drive version just launched in the UK, CEO Elon Musk is already talking about building EVs in Europe. We did some math and let's just say we think any such facility is likely a long way off. The California-based company plans on eventually building a factory in Europe, Automotive News Europe says, citing an interview with Musk. But Musk says Tesla would have to sell 160,000 vehicles a year in Europe to justify such a factory. Musk sees that many sales as a given, eventually, and is planning on building an R&D center in the UK within the next two years while expanding its assembly factory in the Netherlands. "It will take Tesla a bit longer to ramp up in Western Europe than in the US" – Ed Kim But just how long might it take to get to that 160,000 figure across the Pond? Well, through the first four months of the year, Tesla sold 3,467 units of its Model S electric sedans in Europe, Automotive News says, citing research firm JATO Dynamics. Extrapolating from Tesla's first-quarter 2014 delivery numbers (the company doesn't publish monthly sales totals), Tesla sold about 8,600 Model S sedans worldwide through April. Even if Tesla speeds things up in Europe this year and approaches, say, 15,000 units, that's still less than 10 percent of Musk's goal. Even with new models, 15,000 is a long way from 160,000, and it appears that Tesla will grow slower in Europe than it has in the US. "It will take Tesla a bit longer to ramp up in Western Europe than in the US," Ed Kim, vice president of industry analysis at AutoPacific, told AutoblogGreen. "This is partially due to infrastructure issues. In the US, most potential Tesla customers live in detached single family homes, making installation of a personal charging infrastructure at home a snap. In Western Europe, many potential customers – even affluent ones – live in communal living situations like condos and apartments. And even having assigned parking does not guarantee that they would be able to install chargers there." Earlier this year, Tesla dropped the prices of its Model S in Europe because of the strengthening of the Euro. The company initially priced the Model S in the UK at almost $20,000 above the US base price.

In China, Tesla Model S is missing one basic feature

There were questions about the nav system in the Tesla Model S when the vehicle launched in the US, and there are still people who don't like it. But here's the thing: the US version at least has a nav system. With the luxury electric vehicle now available in China, drivers are discovering that the car is shipping without a working navigation system at all.
As China EV blogger Alysha Webb reports, Tesla's explanation for the lack of a nav system is that "Google maps are not supported." At least the company is working on an alternative map database for the land where Google doesn't work right. We've confirmed with Tesla PR in the US that Webb's report contains an official Tesla response, which includes the following:
Currently there isn't a navigation system in Chinese Model S as Google maps are not supported in the country. However, teams are currently working on a solution with Chinese text and voice recognition. We plan to introduce navigation to Chinese cars later this year (as already communicated to our customers). Once it's available, maps will be pushed to customers' vehicles through software updates.

Tesla owners go grassroots to promote their favorite EV in Iowa

A month or so ago, the Iowa Department of Transportation stepped in to prevent Tesla Motors not only from selling the Model S in the state, but even from offering test drives. That move didn't sit right with some people, but it's not stopping the EV-curious in Iowa from learning about the popular electric vehicle thanks to Tesla's dedicated fan base. A small number of Minnesota Tesla owners drove to Urbandale, Iowa this past weekend for a mini-EV meet-up in a strip mall parking lot. The event included test drives, a number of converted EVs (some the work of Nabil Hanke's Electric Dream Machine shop) and lots of explaining what a 'frunk' is. As a Model S owner identified only as Jason told local TV station KCCI, "This isn't us fighting anything. I think everyone here understands that this is really about sharing new technology." You can watch a video report over at KCCI 8 News. It's easy to see why Tesla owners love their cars and the brand as a whole. Tesla just announced that its network of Superchargers has "delivered 14.3M kWh of energy worldwide, saving 2M gallons of gasoline and offsetting 50M pounds of carbon dioxide. The price for this energy to Model S drivers: $0.0." When the Iowa DOT put the kibosh on the test drives, the state joined others, most recently Michigan, in restricting what the electric vehicle maker can do to promote its products. In some states, the company is allowed to sell vehicles in its stores but in places like Iowa, potential buyers need to order online and then take direct delivery. Events like the one in Urbandale are a different way to drum up EV interest.