2023 Tesla Model 3 Long Range on 2040-cars

Auto blog

Musk says New York Times debacle may have cost Tesla $100 million

Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred - sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.
According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.
So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career - I don't even think necessarily he should be fired - but I do think he fudged an article." No word has surfaced about any actions taken against Broder after his boss admitted he did "not especially" exercise "good judgement" in the course of his reporting.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Tesla hires Hacker Princess Kristin Paget away from Apple

Might it be that one of Apple Computer's software-security gurus wasn't quite, ahem, secure enough to resist the pull of Tesla Motors CEO Elon Musk? Kristin Paget, who held the illustrious title of "Hacker Princess" at Cupertino, CA-based Apple, starts working for nearby Tesla this week, Re/code says. Paget would only say on her Twitter feed that the gig was "something security-related" and added that she "shouldn't say too much." Paget would only say that the gig was "something security-related." Paget joined Apple in 2012 after spending time with Microsoft, where she was responsible for security in the Vista operating system. Paget was also known within the Silicon Valley cognoscenti for her instructions on how to build a fake cell tower that could intercept cellphone calls. Tesla's headquarters in Fremont are just 25 miles from Apple's, but the poaching is far more than merely geographic. Tesla has always been big on technological advancements and has been steadily making over-the-air software upgrades to the Model S. Most recently, Musk and Tesla Chief Technology Officer Straubel toured Western Europe, talkind to Tesla owners and followers. They said the company was on the cusp of releasing Version 6.0 of the Model S software, which includes more suspension control as well as real-time traffic data. We wonder what features Paget will bring to Version 7. Featured Gallery Tesla Model S: Quick Spin View 33 Photos News Source: Re/code via Pulse2Image Credit: Copyright 2014 AOL Green Tesla Electric microsoft security software