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Tesla trying to keep Model X demand low for now

When running a business, having to throttle the hype for a new product isn't such a terrible problem to have. That's exactly was Tesla is doing with its Model X SUV, which is slated to go on sale next year. During a quarterly earnings call (transcript available here), Tesla CEO Elon Musk explained that Tesla is currently steering customers away from the upcoming electric ute. "If somebody comes in who wants to buy the X, we try to convince them to buy the S." – Elon Musk "There are no cars available for a test drive," says Musk. "There is no information about the cars in our stores because we're only selling the S. In fact, if somebody comes in who wants to buy the X, we try to convince them to buy the S. So we anti-sell it." Sure, but why not get out in front of the Model X release, and encourage people to adopt early? According to Musk, Tesla can create demand for the Model X "at will." He just doesn't want customers twiddling their thumbs while they wait for their new car to become available. Musk says that in China, the only grievances were customers who were "upset about waiting too long for their car. So it's like, boy, we better not stoke demand in that situation." So it sounds like confidence is high over at Tesla concerning the Model X (perhaps Mr. Musk wouldn't mind sharing the patent for his magic demand wand). Customers, just make sure to temper your desire for the electric SUV for now, or you might just end up behind the wheel of a Model S sedan.

Recharge Wrap-up: Tesla truck's close call, Tesla age discrimination suit

A semi with a trailer full of Teslas has a close call on the highway in this video. With a half-dozen electric vehicles in tow, the truck has to swerve onto the shoulder as a commuter bus nearly hits it after crossing multiple lanes. An example of human error, this near miss is the type of thing Tesla would like to prevent by advancing and widely deploying autonomous vehicle technology. Watch the heavy-duty mishap in the video above, and read more at Teslarati. A former Tesla engineer is suing the automaker for age discrimination. 69-year-old Thomas Flessner, who was fired from his Materials Engineer position in February, says he "was isolated due to his age and routinely chastised for completing projects slower than his coworkers." The suit claims younger engineers working at a similar pace were not subject to the same criticism. Flessner encountered further problems after taking time off for surgery, when a supervisor told him, "these guys are gunning for you." Read more from Fusion. Audi has placed orders with Ballard as part of Volkswagen Group's HyMotion fuel cell technology program. Audi has taken over responsibility for Volkswagen's program to develop its next-generation fuel cell stack. Ballard is providing engineering services to the automaker until at least March 2019. "Our HyMotion team of engineers and scientists are collaborating closely with Audi's experts and together we are on-track with respect to key technical and financial goals set for the current year," says Ballard VP of Technology and Product Development, Dr. Kevin Colbow. Read more at Yahoo Finance. Car2go has reached 2 million members worldwide. The world's largest car sharing service has 800,000 members in North America, 1.1 million in Europe, and 100,000 in Chongqing, China. Car2go claims 43 percent year-over-year growth, with a trip taken by a member every 1.5 seconds. "The rise of car sharing can be attributed to a changing paradigm of demographics, social preference shifts towards usage of vehicles instead of ownership, and technology that enables the seamless short term rental of vehicles," says Frost & Sullivan Principal Mobility Analyst Martyn Briggs. Read more from Car2go. Related Gallery Volkswagen Golf SportWagen and Passat HyMotion News Source: Teslarati, YouTube: Rumble Viral, Fusion, Yahoo Finance via Electrek Government/Legal Green Audi Tesla Volkswagen Alternative Fuels Transportation Alternatives Electric Hydrogen Cars Videos recharge wrapup

Why Tesla's $35,000 Model E is a pipe dream

A car that costs 80 percent as much to produce as another can't be half the price. That's the simplistic version why Stanphyl Capital Management says Tesla Motors will not be able to sell its "mass market" sedan for the low, low (by luxury electric-vehicle standards) Elon Musk-backed price of $35,000. In fact, the California-based automaker will take about a $13,000 bath for each unit it sells of the new vehicle, now referred to as the Model E. Stanphyl Capital Management breaks down the fourth-quarter costs and revenue associated Tesla's Model S, of which it sold about 6,900 units during the last three months of the year. In a nutshell, Tesla generated a whopping $106,000 per vehicle sold, with about two-thirds of the company's gross profit coming from battery and optional upgrades. And while Tesla may be able to get the Model E battery costs down to about $8,100 compared to the $15,600 cost of the Model S battery (the smaller car will use a smaller battery that will provide about a 200-mile single-charge range), all of the other stuff brings the Model E's unit cost up to about $48,000. That compares to the $59,600 average cost of a Model S. Fremont, we have a problem. Reports came out in December saying that the Model E may be unveiled at one of next year's auto shows and sales could start as early as 2016. The argument against the possibility of a $35,000 Model E may sound reasonable on paper, but more than a few people have lost money betting against Elon Musk. You can read more at ValueWalk.