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Tesla wants court to dismiss Georgia dealer lawsuit

Like the fire that forced Rhett Butler and Scarlett O'Hara to flee Atlanta in Gone With the Wind, the battle between Tesla Motors and Georgia's auto dealers is heating up. In late August, the Georgia Automobile Dealers Association (GADA), which represents about 500 dealerships, filed a petition to prevent Tesla from selling its electric vehicles in the state. Tesla is now requesting a Georgia judge to throw out the petition, the Atlanta Business Chronicle says. The issue, as with states such as Texas, New Jersey, Virginia and Arizona, is that dealers say Tesla violates state law by selling vehicles directly to consumers instead of through third-party dealerships not owned by the company. Tesla insists that the company is best suited to oversee all distribution channels because of the uniqueness of the product and plans to open stores in Atlanta's Buckhead area and Decatur next week. The judge won't hear the case until next month. For now, Tesla is allowed to sell as many as 150 vehicles a year in Georgia under a zero-emissions vehicles provision. There's precedent elsewhere for things to improve in states where Tesla and dealers clashed. In August, the company reached a compromise with the state of Pennsylvania that will allow Tesla to open five stores in that state. Of course, there is a precedent for things to go the other way, too.

Analyst calls on Apple to buy Tesla

This is the layman's understanding of how the tech world works: come up with an idea; execute idea; start making money; get bought out by Apple, Google or some other wealthy company seeking the Next Big Thing; retire to Fiji at age 23. Occasionally, though, one of those startups grows quickly enough to avoid being bought out by the big boys of Silicon Valley. Tesla is one such startup, and while it's an automaker as much as a tech company, the mingling of both worlds in its business model has helped the company survive since 2003, become publicly traded in 2010 and avoid being bought out by a bigger company (though the personality of its co-founder and CEO, Elon Musk, may have something to do with that, too).
This record of independence hasn't stopped the analysts from talking, though. According to CNN Money, Andaan Ahmad, a London-based investment banker with German bank Berenberg, has petitioned Apple CEO Tim Cook to buy out Tesla and bring Elon Musk into the Apple family. On paper, the move would sort of make sense: since the death of Steve Jobs, Apple appears to some to have been sagging, releasing better iterations of its currents products but lacking the big, new, industry-investing widget that makes people go mad. Expanding into the automotive market, a long-rumored destination for Apple, would allow the Cupertino, CA-based brand to stretch its legs in a new direction. As Ahmad notes, Apple needs to go "out of the box" or "the key debate will always be about [Apple's] ability to sustain these abnormal margins in [the] iPhone business."
Although not expressly discussed in the CNN story, we could also see some big benefits for Tesla. The Palo Alto-based automaker has been locked in a war over direct sales to customers with a number of dealership groups across the country, many of which have particularly powerful political lobbies. If Tesla had the backing of the world's most powerful company, which also has success in the business of upgrading traditional retail experiences, it could help establish the direct-sale model on a wider scale.

Tesla's European road is fragmented, full of potential

Tesla has given itself two impressive challenges, and it is enduring various fortunes around the world as it tries to meet them. The first task – reinventing the electric car – might be easy compared to the second: reinventing the way people buy cars. Automotive News Europe spoke to Tesla's global sales chief Jerome Guillen about what are the biggest hurdles to becoming "a key player in sustainable transportation" on The Continent. The short answer is 'fragmentation,' being the wild map of regulations, politics, languages, and misconceptions about electric cars. There are obvious success stories like Norway and Denmark, thanks to generous incentives; but other countries have needed more effort. Then there are the places where a "lack of knowledge" about EVs means that Tesla has to get the door open before it can even think about taking a seat at the table. One way to do that is to get customers into the driver's seat. "We can describe what it is like to have an electric car, but at the end of the day the best way is to really experience it for yourself," he said. "You need to see how smooth it is to drive, how quiet it is and how there is really no trouble with charging or range. People are nervous about it, which I understand, but there is no reason for it." Head on over to AN to read the rest of what Guillen had to say.