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The ugly economics of green vehicles

It's fair to say that most consumers would prefer a green vehicle, one that has a lower impact on the environment and goes easy on costly fuel (in all senses of the term). The problem is that most people can't – or won't – pay the price premium or put up with the compromises today's green cars demand. We're not all "cashed-up greenies." In 2013, the average selling price of a new vehicle was $32,086. The truth is that most Americans can't afford a new car, green or not. In 2013, the average selling price of a new vehicle was $32,086. According to a recent Federal Reserve study, the median income for American families was $46,700 in 2013, a five-percent decline from $49,000 in 2010. While $32,000 for a car may not sound like a lot to some, it's about $630 a month financing for 48 months, assuming the buyer can come up with a $6,400 down payment. And that doesn't include gas, insurance, taxes, maintenance and all the rest. It's no wonder that a recent study showed that the average family could afford a new car in only one of 25 major US cities. AutoTrader conducted a recent survey of 1,900 millennials (those born between 1980 and 2000) about their new and used car buying habits. Isabelle Helms, AutoTrader's vice president of research, said millennials are "big on small" vehicles, which tend to be more affordable. Millennials also yearn for alternative-powered vehicles, but "they generally can't afford them." When it comes to the actual behavior of consumers, the operative word is "affordable," not "green." In 2012, US new car sales rose to 14.5 million. But according to Manheim Research, at 40.5 million units, used car sales were almost three times as great. While the days of the smoke-belching beater are mostly gone, it's a safe bet that the used cars are far less green in terms of gas mileage, emissions, new technology, etc., than new ones. Who Pays the Freight? Green cars, particularly alternative-fuel green cars, cost more than their conventional gas-powered siblings. A previous article discussed how escalating costs and limited utility drove me away from leasing a hydrogen fuel cell-powered Hyundai Tucson, which at $50,000, was nearly twice the cost of the equivalent gas-powered version. In Hyundai's defense, it's fair to ask who should pay the costs of developing and implementing new technology vehicles and the infrastructure to support them.

Recharge Wrap-up: Electric Bayliner conversion, China considers EV mandates

An electric mobility enthusiast converted a Bayliner boat to electric power. Using 10 Tesla modules to build a 32-kWh battery pack, Scott Masterson's 2016 Bayliner 175 now uses an electric motor in place of the original 3.0-liter Mercruiser engine. With a top speed of about 53 mph and a range of about 25 miles, Masterson can enjoy a nice cruise on the water without the accompanying gas fumes. He says the conversion wasn't all that complicated, and it took him about three months of part-time work. Check it out in the video above, and read more at Electrek. Audi's updates to the 2017 A3 include the E-Tron plug-in hybrid. Inside the car, it will likely get Audi's "Virtual Cockpit" instrument display. The MMI infotainment system will be updated, with available Apple Carplay and Android Auto functionality. Slight changes to the headlights, taillights, and grille will make up the bulk of the exterior visual changes. Its powertrain will remain unaltered from the 2016 model, including its 83 MPGe combined rating and 16 miles of all-electric driving range. Read more at Green Car Reports. Hyundai has delivered its first hydrogen-powered car to Quebec. The Centre de Gestion de l'Equipment Roulant (Rolling Stock Management Center), which manages the province's government fleets, took delivery of a 2016 Hyundai Tucson Fuel Cell. It is leased in partnership with the University of Quebec's Hydrogen Research Institute of Trois-Rivieres, where the vehicle will be refueled. Read more from Green Car Congress. China is considering mandates for cleaner cars similar to those imposed by California. Unlike its current subsidy-based incentives, China could potentially require automakers to either produce or import more electric vehicles or purchase carbon credits from automakers that do. A draft of the legislation from the National Development and Reform Commission would fine non-compliant automakers at five times the price of the credits. "Without question, this will be good for the industry and will promote the development of all types of clean-energy vehicles," says China Association of Automobile Manufacturers Deputy Secretary General Ye Shengji. Compliance would be voluntary for smaller automakers. Read more from Automotive News.

Recharge Wrap-up: Tesla hiring new sales executives, A123 focuses on starter batteries

A123 Systems is shifting more of its focus to lithium-ion starter batteries for cars with stop-start systems. The company sees the smaller batteries as a safer, more viable way to bounce back from its recent bankruptcy than by providing battery packs to power EVs. A123 still provides EV batteries to China, and hopes to provide them to Fisker, which is now owned by a mutual parent company, Wanxiang. A123's Detroit facility is currently building starter batteries for Mercedes-Benz, with microhybrid battery production expected in within the next few years. Read more at Automotive News. Tesla Motors Vice President of Worldwide Sales and Service Jerome Guillen is being reassigned to a role in customer satisfaction. After struggling sales in California and China, Tesla is also seeking sales executives for its three major sales regions: North America, Europe and Asia. "Once they are on board, Jerome's focus will be on post- sales activity from delivery to long-term customer care, where he has done an incredible job," says Tesla. For 2014, North America made up about 55 percent of Tesla's sales, while Europe and Asia made up 30 and 15 percent, respectively. Tesla expects those numbers to eventually be distributed evenly, and aims to increase sales by 74 percent this year. Read more at Automotive News. David Noland of Green Car Reports wants Tesla to address a double-pedal problem in the Model S. Noland says that when both the accelerator and brake pedal are pressed at the same time, it can increase the stopping distance, creating unsafe situations. Noland, along with other drivers with large feet, are having problems with this due to the narrow spacing between the pedals. Elon Musk has stated that the Model S limits torque in a double-pedal situation, but Noland's own tests find some inconsistencies. Noland would like to see a change to the firmware to address this problem. Read more at Green Car Reports. Featured Gallery Tesla Model S View 10 Photos Related Gallery 2012 Fisker Karma: Second Drive View 30 Photos News Source: Automotive News, Automotive News, Green Car ReportsImage Credit: Tesla Motors Green Fisker Tesla Green Automakers Safety Electric recharge wrapup