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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Tesla gets its own Smartcar, but it's not what you think [w/video]

The idea may be a good one, but to call your new car-based predictive technology "Smartcar" seems like you're asking for a lawsuit from Daimler, the makers of the Smart car. But dig a little deeper and you realize that the plan could work, and whether or not Daimler bites is something we'll let the lawyers decide. In the meantime, here are the details on what the Smartcar for the Tesla Model S is all about. "Whenever you can automate something, that's where the value comes in" - Smartcar CEO Sahas Katta The idea is that your car, using the Internet and a Smartcar subscription, should be able to figure out what time you head off to work each day. Once it does, it can have the cabin at the right temperature (heated in the winter, cooled in the summer) and the battery charged for the drive by the time you're headed out the door. The automated system can also tell the charger to only slurp electrons when lower-cost nighttime electricity rates are in effect. The slightly confusing part is that the Model S already has the capability to program nighttime charging built-in and it can also be pre-conditioned remotely without the Smartcar system, you just have to tell it to do so with your smart phone (see one happy driver doing just this in frigid temperatures in the second video below). The difference with Smartcar is that your Tesla will soon be able to do all this stuff automatically. For example, the system "predicts the required range for your next journey" and "will only delay charging to off-peak hours when it can confidently determine your vehicle will have enough range available for the rest of the day." Smartcar is being designed for the Model S and the upcoming Model X, but the developers say "we're working to bring support to connected vehicles from other manufacturers in the near future." The lead developer behind Smartcar is Sahas Katta, who readers might remember from his GlassTesla project, which integrated Google Glass with a Model S. We called him up to ask why it makes sense to pay $100 a year for a Smartcar subscription when the features it offers are available in the car's default settings. Katta had obviously thought the arguments through, and told AutoblogGreen that he knows plenty of Model S owners who don't remember to set these triggers every day. "Whenever you can automate something, that's where the value comes in," he said.

Tesla prepping Supercharger network for big growth across Europe

It'd be a nice life to be able to tour across Europe in a Tesla Model S. And that's something the California-based electric-vehicle maker is looking to enable by the end of the year. We're ready. Who's got the key fob? Tesla opened three Supercharger stations in Germany on Thursday and is aiming to string enough together to let drivers roam across the continent purely by Supercharger power by the end of 2014, Bloomberg News says. The company now has 23 Superchargers in Europe, including nine in Germany and six in Norway. Those high-powered stations can half-charge a Model S in about 20 minutes. Tesla has 97 Superchargers in North America. Tesla's most recent Supercharger deployments across the Pond merely reinforces Tesla chief Elon Musk's pledges earlier this year to ensure that all European Tesla owners would be within reach of a Supercharger by year-end, Tesla spokeswoman Liz Jarvis-Shean wrote in an e-mail to AutoblogGreen. Musk said in March that Tesla drivers would be "able to travel almost anywhere in Europe using only Superchargers" by the end of 2014. Earlier this month, Tesla started deliveries of right-hand-drive Model S sedans in the UK. Additionally, Musk estimated that the company would open a factory in Europe once annual sales on the continent reached 160,000 units. By all accounts, that's likely to be a long way off. Earlier this year, Tesla dropped the price of the Model S in Europe, though the company said that move was due to the strengthening Euro and not because of any demand issues.