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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

Tesla recalling 29,000 Model S wall chargers to prevent overheating

Tesla's big wall charger adapter replacement program is about to get a lot bigger. For one thing, the replacement has become an official recall. Secondly, the number of affected adapters is higher than expected: 29,222 units. The National Highway Traffic Safety Administration officially announced the recall today. Tesla says that the problem lies in "certain NEMA 14-50 (240 volt) Universal Mobile Connector (UMC) adapters" and that the problem is that the adapter, cord, or wall outlet can overheat during charging. This possibility came to light in a garage fire in California in November and has resulted in some melted adapters since then. As we know, step one in solving this problem was an over-the-air software update (version 5.8.4 or later) that would shut off charging if things got too hot in November. Then, late last week, Tesla CEO Elon Musk said his company would send out the replacement wall adapters that has thermal fuses built in. We wondered at the time if this would lead to an official recall, since the charging unit is not, technically, part of the car. It has, even though at the Detroit Auto Show today, Tesla representatives testily said that the even if NHTSA calls it a recall, Tesla just calls it modern technology (Update: and now Elon Musk is chiming in on Twitter). You can read the entire recall notice below and find more details in in the letters between Tesla and NHTSA in this gallery. Tesla says just 2.7 percent of its UMC adapters had been returned because they were defective. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tesla has had recalls before, bringing the Roadster in for auxiliary cable issues and the first for the Model S because of seat latch problems. This new recall doesn't mean that Tesla has sold 29,000 Model S EVs – people could have purchased one for home and work, or not bought one at all – but it does imply that the number of Model S units sold is inching close to the 30,000 milestone. We should know more when the company releases Q4 2013 information next month. Report Receipt Date: JAN 13, 2014 NHTSA Campaign Number: 14V006000 Component(s): EQUIPMENT Potential Number of Units Affected: 29,222 All Products Associated with this Recall Manufacturer: Tesla Motors, Inc. SUMMARY: Tesla Motors, Inc.