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Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."

Recharge Wrap-up: Tesla Gigafactory gets high-tech neighbors, BMW i8 still comes with a long wait

Switch plans to build a large data center near the site of Tesla's Gigafactory battery production facility in Reno, Nevada. The 3 million square-foot facility in the Tahoe-Reno Industrial Center will cost $1 billion to build, and eBay is expected to be the main tenant when the first portion is finished in 2016. Apple is also building a data center nearby. One draw for companies like Switch, Apple and Tesla is access to the region's clean power, and the Reno area could become the next big center for high-tech manufacturing. Read more at GigaOm. Daniel Sparks of investing website The Motley Fool has shared his insights after living with the Tesla Model S for four months and 10,000 miles. After driving his 85-kW version through various conditions, including a 2,200-mile road trip, Sparks is optimistic about the car and the company behind it. From his experience, he says that charging is easier than most people believe, and that range anxiety isn't a problem. He calls Tesla's growing Supercharger network a "game changer," citing their quickness, availability and the fact that charging is free for life. He also says that most people seem to know very little about the car. Still, he calls Tesla stock "pricey" with the growth already priced into the shares. Read more at USA Today. The wait for a BMW i8 is about a year, despite efforts to ramp up production. BMW is reducing production of the i3 in order to increase the number of i8s by more than 50 percent for 2015, but the bigger batch won't become available in the US until October. Ludwig Willisch, CEO of BMW North America, says that he doesn't expect cheap gas to slow sales of the i3. He also denies rumors of an i9 positioned above the i8. The new 7 Series appears to be taking some cues from the i8, though, with carbon fiber, magnesium and aluminum construction, as well as improved connectivity. Read more at Automotive News.

Tesla abandons 'Model E' trademark

Tesla Motors has famously said it will produce and sell a more affordable all-electric car to help further its goal of changing the gasoline-powered paradigm. While there are certain things we know about that vehicle already – it will come standard with a battery capable of a 200-mile range, cost about $35,000 and be around 20 percent smaller than the Model S – there are some things we don't know. For instance, what it will be called. The automaker seemed to be leaning towards "Model E" and had trademarked that name. CEO Elon Musk even referred to the future vehicle by that appellation during a relatively recent public appearance in Europe. If you had been looking forward to the prospect of driving something called a Tesla Model E, however, you may need to adjust your expectations. During a perusal of the California company's various trademarks, we noticed that this particular one has been abandoned. While this rather sadly destroys the possibility of someone ever stocking their garage with Tesla Models S, E, and X, we welcome the decision. Although it might seem a logical choice, as the word electric begins with "E", the letter just doesn't resonate particularly well. The move also raises the possibility of a different type of nomenclature altogether. For its part, Tesla has confirmed with us that it is "no longer pursuing the Model E trademark." Name-wise, we suspect there is a good chance one has already been decided on and that it will be revealed sometime before the cloth is pulled from the first prototype early next year. Still,if you think you have a good suggestion for them, please let us know in Comments.