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Fan-made Tesla commercial imagines a Model S that's out of this world

When you're a kid, anything is possible. With a bit of crayon, cardboard boxes can become helmets, or even space ships. All it takes is a bit of imagination. Replace that crude packaging with something as refined a Tesla Model S and that fantasy world can kick into overdrive. That's the premise behind a new 'ad' featuring Mace Coronel and his dad Marc, and co-starring our favorite all-electric road rocket. Although not commissioned by Tesla Motors (which did tweet about it), the minute-long spot is a great commercial for the company and its battery-powered sedan. It also serves as a excellent advertisement for Everdream Pictures, the minds behind the fancy editing and camera work, as it aptly demonstrates that outfit's "Imagination in Motion" tagline. It's not the first promotional film put together by fans of the sedan – see also: Gallons of Light – but this footage certainly captured our imaginations. Scroll below to see if you are equally as impressed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. )

Tesla Model S track tested at Buttonwillow raceway

Many television viewers will know about the concept of a seven-second delay that allows producers to bleep any loose profanity during live shows before they make it to air. And we're imagining the driver of a Tesla Model S shooting down California's Buttonwillow Raceway may have cursed a bit once the electric vehicle's power limiter kicked in to keep the battery's heat down, because that added about seven seconds to the typical lap time around the 3.1-mile course, Teslarati says. Power-limiter not withstanding, the luxury EV appeared to do pretty well around that circuit, which is located near Bakersfield and about 130 miles north of Los Angeles. One happy dude at Teslarati turned in laps as low as 2:19 and change, beat out a Porsche 911 in acceleration and managed to keep the car on the track. The Tesla topped out at 113 miles per hour, but all that speed consumed electricity at about three times the typical rate. That means that, for the first 10 laps (which were the fastest), the 33 miles of actual distance used up 90 miles worth of range. And with the track's 240-volt outlets working to various degrees and Tesla's nearest Superchargers 50 miles away, there were some potential problems making sure the car could do all the driver wanted. But they're problems we'd love to have. Check out the 11-minute video of the escapade below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Elon Musk: Tesla Gigafactory location announcement coming late 2014

Tesla's Gigafactory is going to be a huge deal. So huge, in fact, that Tesla's not going to announce where it will be located until later this year. You may remember that, just a month ago, Tesla CEO Elon Musk said that, "The No. 1 thing is we want to minimize the risk timing for the Gigafactory to get up and running." Well, apparently getting the timing right doesn't mean rushing to get things done before they're ready. 30 percent cost decrease is "probably conservative at this point" – Elon Musk The reason Tesla needs the Gigafactory, as you may remember, is to supply packs for the company's Gen 3 car, the EV that is supposed to cost $35,000 and be able to go over 200 miles on a charge. To get down to that price point, the batteries need to be cheaper, and Musk has said that the Gigafactory should reduce the per-kWh cost of a pack by "more than 30 percent." Speaking at the annual shareholder conference this week, Musk confirmed that planning for the battery plant is "quite advanced" and that Tesla is meeting daily with Panasonic, the other partner in the deal. Panasonic was originally unsure that those kinds of cost reductions could be achieved, Musk said, "but I think they are now convinced they can." In fact, he said 30 percent is "probably conservative at this point." The Gigafactory should be up and running by the "late 2016 timeframe," Musk said, right around the time the Gen 3 car will be ready for volume production. While there will still only be one Tesla Gigafactory to begin with, Musk said that Tesla might start the process in two or three states (as opposed to just one or two, as hinted earlier). "We're probably going to do two or maybe three states all the way to creating a foundation and completing the plans and getting approvals and everything," he said. Sounds like someone wants to be ready to build gigafactories #2 and #3 in a hurry if need be. We've got more from the meeting, including videos of Musk's talk, here and here. You can read Tesla's original Gigafactory proposal here (PDF).