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Fan-made Tesla commercial imagines a Model S that's out of this world

When you're a kid, anything is possible. With a bit of crayon, cardboard boxes can become helmets, or even space ships. All it takes is a bit of imagination. Replace that crude packaging with something as refined a Tesla Model S and that fantasy world can kick into overdrive. That's the premise behind a new 'ad' featuring Mace Coronel and his dad Marc, and co-starring our favorite all-electric road rocket. Although not commissioned by Tesla Motors (which did tweet about it), the minute-long spot is a great commercial for the company and its battery-powered sedan. It also serves as a excellent advertisement for Everdream Pictures, the minds behind the fancy editing and camera work, as it aptly demonstrates that outfit's "Imagination in Motion" tagline. It's not the first promotional film put together by fans of the sedan – see also: Gallons of Light – but this footage certainly captured our imaginations. Scroll below to see if you are equally as impressed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. )

Musk sticking to plan for 'affordable' Tesla model

By now, we've all heard that Tesla has repaid its loan from the US Department of Energy - nine years ahead of schedule - and the Model S is selling well enough to put at least a little fear into Audi, but what's next? Well there's the Model X crossover slated for late next year, but it's the long-promised, frequently mentioned "affordable Tesla" that could really help cement the automaker in the automotive industry record books.
According to Bloomberg, CEO Elon Musk talked more about the new baby Tesla recently, saying that the car should come to market by 2017 at the latest. In terms of details, Musk says it will be priced below $40,000 with a range of about 200 miles. Taking a swipe at the would-be competition, he also added that it will be nicer than a Nissan Leaf. Given the recent Tesla-related PR blunders from Audi and Chrysler recently, we hope Nissan won't vent its displeasure at that statement.

Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.