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Tesla to be named Tuosule in China

Tesla is not Tesla anymore, at least in China. The Palo Alto-based manufacturer has apparently given up on the fight over its name, for the time being. The name "Tesla" was trademarked by one Zhan Baosheng in 2006, while the American EV company didn't attempt to claim it until 2009 (we reported on this development a few weeks back).
Of course, trademark squatters aren't really a new thing, particularly in China. Earlier this month, we told you about a car company that is attempting to patent a Volkswagen design before the German manufacturer could even bring it to market.
Since the California electric car manufacturer can't go by Tesla in the Asian automotive market, it's reportedly elected to be known as "Tuosule." First reported by InAutoNews, the Tuosule name apparently comes from a transliteration of "Tesla" to a dialect of Chinese spoken in Hong Kong. This was the second time Tesla has gone to court over its name. The first time was to reclaim the name "Tesla Motors," which it achieved by purchasing the name from its owner, Qiao Weiwei, but that name apparently isn't licensed for automotive use.

Will the Tesla Gigafactory be too big?

With pro football season about to begin, we thought it appropriate to use a gridiron metaphor: one research firm is estimating that Tesla Motors will outkick its coverage when it comes to the Gigafactory it's planning for the western US, likely Reno, NV. The electric-vehicle maker has said needs the giant battery plant because its annual sales will reach a half-million by the end of the decade. Lux Research is saying the company's EV sales will be closer to about half that. In fact, Lux says, Tesla will have to sell much of its battery-pack production to either other automakers or to entities such as solar-panel makers for their stationary-battery needs because of overcapacity. And with Panasonic footing the bill for a good chunk of the estimated $4-5 billion pricetag for the plant, the battery maker will also be taking a bit of a bath, at least for the first few years. Tesla has said its Gigafactory will help it cut battery costs by about 30 percent by 2020, and could have it up and running as soon as 2017. Tesla spokeswoman Alexis Georgeson said in an e-mail to AutoblogGreen that the company wouldn't comment on the Lux Research report (they're probably busy preparing for this afternoon's Nevada announcement) but you can still take a look at Lux Research's short summary of the report called The Tesla-Panasonic Battery Gigafactory: Analysis of Li-ion Cost Trends, EV Price Reduction, and Capacity Utilization below. The Tesla-Panasonic Battery Gigafactory: Analysis of Li-ion Cost Trends, EV Price Reduction, and Capacity Utilization August 13, 2014 | State of the Market Report Tesla Motors has found initial success in the luxury electric vehicle market, and will look to capitalize on that momentum through aggressive expansion, planning a new 35 GWh lithium-ion (Li-ion) cell production facility. Dubbed the "Gigafactory," it poses a tremendous risk for Tesla and its partner Panasonic, and herein we analyze whether the $5 billion investment is justified by electric vehicle (EV) sales volumes and the interrelated question of breaking through the price floor for Li-ion batteries. We find the Gigafactory will only reduce the Tesla Model 3's cost by $2,800, not enough to truly influence whether this lower-cost EV will be a success or not.

The 'AMG of Tesla' unveils SEMA-bound Model S

Take a Tesla Model S, rip out the interior and throw on a new face and you might come up with the electric blue EV you see above. The modified Model S pictured is the new car that Unplugged Performance will bring to SEMA this week as it continues towards its self-declared goal of becoming the "AMG of Tesla." The first thing we noticed was how the updated fascia has a real Tom Selleck vibe, even if it's not quite the can't-look-away mustache of the Fisker Karma. Unplugged Performance says the new carbon fiber oval plastic nosecone is just one of a number of changes. It's easy to spot the new sports headlights and the 21-inch UP-01 wheels from the outside, but the inside is where most of the work was done. Unplugged Performance says it "dispensed with nearly all of the original Tesla innards" and "completely reimagined [the interior] for higher performance and more luxurious grade materials." That means a lot of the company's prototype upgrades are being shown here for the first time, things like sport seats in Italian Alcantara material and "luxury floor mats," that have "plush Rolls Royce carpet and Ferrari leather detailing." Performance has been changed as well, with prototype suspension components and new, prototype sports brake pads that UP says will "improve the car's driving dynamics." We won't be able to test them out when we get to SEMA, but we do look forward to getting a closer look at what's going on here. Unplugged Performance Brings New Developments to SEMA with Extensively Redesigned Tesla The Model S Gets a Face Lift and Slew of New Upgrades Las Vegas, NV – 11/04/2014 – Today, Unplugged Performance, a pioneer in Tesla Model S tuning, debuts their highly anticipated and freshly redesigned Model S at the SEMA trade show. The car features a completely new front end image, a complete overhaul of the interior, revised lighting, revised suspension, revised braking, upgraded wheels and enhanced aerodynamics. The first thing viewers will notice is that the oval plastic nosecone is changed to a wider and more aggressive design in carbon fiber. The bumper itself is an exercise in form following function with a priority on retaining cooling, ground clearance and aerodynamic efficiency. Despite the sharp modern looks, the bumper quietly integrates a ram air ducting system that feeds four factory integrated motorized cooling louvers which assist the car's cooling systems.