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For Tesla, the energy-storage company, the magic is in batteries

Tesla Motors Chief Elon Musk has always been a big-picture guy, and the company's chief technology officer appears to be following suit. JB Straubel, who was a keynote speaker at the Joint Venture Silicon Valley symposium near the automaker's Northern California home base recently, says the company is just as much an energy-storage company as a car maker. And he said the rate of battery-technology improvement shows no signs of slowing down, according to Green Tech Media. Straubel estimated that battery performance has improved about 40 percent during the five years between the debuts of the Tesla Roadster and the Model S. Additionally, battery density has doubled during the past decade and continues to ramp up fairly steeply. He noted that further near-term improvements will come not from the size and shape of the cell, but from improved cathode and anode materials. Those energy improvements won't just help the cars. Tesla uses a two-megawatt-hour battery pack to supply as much as 10 percent of the peak energy used at the company's factory in Fremont, CA, and will double the size of that battery-powered energy capacity within the next few months, Straubel says. Automakers like Tesla and Nissan are licking their proverbial chops at the prospect of substantially improved battery performance paired with declining battery costs as more and more lithium-ion battery packs get produced. Late last year, Navigant Research estimated that lithium-ion battery costs would fall by almost two-thirds by 2020, down to a low $180 per kilowatt hour. That should make electrified powertrains price-competitive with conventional vehicles, as electric vehicles could then command a price premium as low as $2,000 compared to their gas-powered brethren.

Tesla leads and Infiniti bleeds in Consumer Reports' satisfaction survey

According to Consumer Reports, Tesla owners are more likely to rave about their vehicles than any other brand. And we're not surprised — Tesla has performed very well in past customer satisfaction surveys, despite the fact that the electric cars themselves tend to have more problems than most other automobiles. Second place went to Lincoln, which interestingly had a higher cumulative score than Tesla in individual category measurements like comfort and storage space. Ram, a truck-only brand, rounded out the top three. The consumer-focused magazine bases its owner satisfaction score on responses to a very simple question: Would you buy this exact car again? The higher percentage of owners who answer "definitely yes" to that question, the higher the satisfaction score. Further breakdowns are scored for other parts of the ownership experience, which is why brands that rank poorly in Consumer Reports' own reliability charts — like Tesla and Lincoln, for example — can still earn top marks for satisfaction. The lowest-ranked brands for satisfaction are Cadillac, Nissan and Infiniti. Interestingly, Cadillac performed better than average in Driving and Comfort and middle-of-the-road in the In-Car Electronics and Cabin Storage, but like most other brands, scored poorly in Value. In fact, only Subaru, Mazda and Volkswagen scored better than average in Value. Nissan and especially Infiniti earned comparatively low marks across the board to go along with the bottom-of-the-barrel satisfaction score. Here's the full list of automakers from Consumer Reports' satisfaction survey, ranked in order from best to worst: Tesla Lincoln Ram Chrysler Subaru Hyundai Porsche Dodge Mazda Toyota Kia Mini BMW Ford Audi Honda Volvo Volkswagen Lexus Jeep GMC Chevrolet Mercedes-Benz Buick Cadillac Nissan Infiniti It's worth diving into the individual category scores in addition to the official finishing order for a full look at the results. For instance, despite the fact that automakers like Lincoln and Ford use similar infotainment systems, their In-Car Electronics scores don't quite match up. Also, some automakers have full lineups with multiple cars, trucks and SUVs while others offer just a couple of nameplates. Head on over to Consumer Reports for all the details. Looking for a reliable car, truck or SUV? Check out the top 10 vehicles that owners keep the longest.

Does Tesla really have 12,000 Model X preorders?

The Tesla Model X is not due until the end of the year, but the preorders apparently continue to rush in. While there has been no official statement - we've asked, but Tesla declined to comment - a set of crowdsourced numbers over at the Tesla Motors Club (TMC) adds up to over 12,00 people excitedly awaiting a new EV. Since Tesla isn't talking, we'll say 12,000 is a reasonable guess. TMC used reservation numbers submitted by people in the queue to come up with 12,000. That number breaks down to 9,900 Model X orders from the US (around 1,350 of them the Signature Series), another 1,916 (202) from Europe and 384 (49) from Canada. Throw in an expected 764 (with an unknown number of Signature models) from China, and you get to a solid batch of preorders for the upcoming all-electric, AWD-only Model X. Over 13,000, in fact. TMC acknowledges that this number is higher than the expected real number of preorders because anyone who upgraded from the standard production version to a signature model gets counted twice in the system that TMC is using, and cancellations are not factored in. We would not be surprised in the least if there are already over 10,000 people lined up for a Model X. It will be the first EV of its size on the market (aside from the Toyota RAV4 EV, which is only available in limited numbers) and it carries the Tesla cache. After all, Tesla sold over 20,000 Model S EVs in the US last year, so we know the company can make a popular EV. Lastly, Tesla got $40 million worth of preorders - that is, around 500 units - in the first four days that the CUV was available for deposits back in 2012. Since Tesla isn't talking, we'll say 12,000 is a reasonable guess.