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Musk says New York Times debacle may have cost Tesla $100 million

Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred - sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.
According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.
So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career - I don't even think necessarily he should be fired - but I do think he fudged an article." No word has surfaced about any actions taken against Broder after his boss admitted he did "not especially" exercise "good judgement" in the course of his reporting.

How four states are trying to woo Tesla Motors' gigafactory

And they're off! Arizona, Nevada, New Mexico and Texas are all in the running for Tesla Motors' gigafactory, USA Today says. And the politicians are already talking big, which is the operative word for a factory that could cost $5 billion, require 1,000 acres, take up 10 million square feet and support 6,500 jobs. Oh, and build battery packs for a half-million EVs a year. New Mexico Gov. Susana Martinez earlier this week said the state was considering a special legislative session to work up an economic package for a possible Tesla factory. The governor is playing up how the state recently cut corporate tax rates and says New Mexico's in talks with the electric-vehicle maker, though she's hush-hush about the details, the Albuquerque Journal says. Meanwhile, Arizona this week proposed a bill that would allow Tesla (which has a showroom in Scottsdale) to sell its vehicles in the state without a third-party dealership network. There are politicians claiming such a law wouldn't be a carrot of sorts to lure the company's new battery plant, according to AZ Central, to which we say "yeah, sure." The bill, which would need Arizona Senate approval, would put the state diametrically opposite Texas, which has been the most steadfast about retaining the age-old third-party dealer system that Tesla's been trying to subvert. Taking it one step further, Tucson Mayor Jonathan Rothschild said the city has identified a suitable site and is willing to pony up tax incentives over and above what the state will offer, according to the Arizona Daily Star. And Nevada? Well, it has Vegas. Of course, Tesla itself has encouraged a bit of March Madness-style guesswork by posting a forum on its website in which readers and writers can hypothesize on where the factory will end up. Stay tuned.

Tesla will expand Supercharger network across Europe

It's not as exciting as a new concept vehicle, but Tesla came to the Geneva Motor Show with its own bit of news: Europe will soon get more Superchargers, more Tesla stores and more service centers. More of the company's fast-charging stations means it'll be even easier for continental Model S drivers to get from the North Sea to the Mediterranean for free and without emissions. Tesla said it expects sales in Europe and Asia to nearly double North American Model S sales by the end of 2014. Tesla is getting ready for those extra sales by opening more than 30 new service centers and stores there. The number of Superchargers in Europe will grow fast enough so that, "By the end of this year, we expect you will be able to travel almost anywhere in Europe using only Superchargers," according to CEO Elon Musk. The company has talked about European expansion before, but there are only 14 Superchargers installed in Europe today. The company's expansion map shows growth happening by next winter, but doesn't give a predicted number of stations it will have in the ground by then. Tesla Commits to Further Expansion in Europe GENEVA, Switzerland, March 4, 2014 /PRNewswire/ -- New Supercharger locations and service centers enhance customer experience In order to serve a growing customer base in Europe, Tesla will open more than 30 new service centers and stores across the continent, the company announced today at the Geneva Motor Show. Tesla will also continue rapidly expanding its Supercharger network, allowing Model S drivers to travel long distances across Europe for free. The retail, service, and Supercharger expansions come as Tesla dials up its commitment to Europe, which continues to be a priority market for the company. In a recent trip to northern Europe to engage with customers, Tesla co-founder and CEO Elon Musk highlighted the rapid increase in the rollout of the company's Supercharger network for Europe. "By the end of this year, we expect you will be able to travel almost anywhere in Europe using only Superchargers," Musk said. In 2013, Tesla delivered 22,477 vehicles to customers worldwide. By the end of 2014, Tesla expects combined sales in Europe and Asia to be almost twice as high as sales in North America. Part of that projected growth will come from the UK, where right hand drive versions of the Model S will soon be introduced.