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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Recharge Wrap-up: Lego Tesla logo, BMW goes electric in Singapore

A man built a giant Tesla logo out of Legos. Adrian Drake, a Tesla owner, displayed his brickwork homage to the electric car company at Brickworld Chicago. In the video above, the hosts interview Mr. Drake about his creation, and he gives some insights into how he conceived and constructed the freestanding display. Drake also demonstrates its sturdiness, giving the logo a tap to send it wobbling precariously from side to side. You'll probably notice that standing to the left of the logo is a Lego model of a Tesla Supercharger. That was built by Robert Turner and can be seen in a separate video. See the Lego Tesla logo in the video above, and read more at Teslarati. Canadian power generator TransAlta will use Tesla stationary batteries for a commercial energy storage project. The project involves installing five Tesla Powerpacks to store energy during periods of low demand for use during peak grid times. TransAlta believes that energy storage systems like this will help encourage the creation of more wind and solar energy. "This is a major step forward in putting new technology to work in Canada," says TransAlta Lead Engineer of Technology Dan Chapman, "and Tesla is already a leader in this field." The project is expected to be up and running in late 2016. Read more from TransAlta. BMW and Nanyang Technological University in Singapore have launched an electromobility research program. In addition to the projects the joint Future Mobility Research Lab is already working on, (Advanced Battery, Driver Enhancement and Intelligent Mobility), the groups will also begin Electromobility in Asia and Smart Materials research projects. The Electromobility in Asia project focuses on how people interact with BMW's i cars, while the Smart Materials project seeks to improve touchscreens and interactive surfaces. BMW has provided the lab with an i3 and i8 with which to conduct research. Each partner is investing $965,000 into the new programs. Read more at Green Car Congress, and in the press release below. BMW Group and NTU embark on S$1.3 million electromobility research NTU receives BMW i3 and BMW i8 as research platforms Singapore. BMW Group and Nanyang Technological University (NTU Singapore) today launched a new electromobility research programme, involving the all-electric BMW i3 and plug-in hybrid sports car BMW i8 that runs on electricity and petrol.

Tesla gets its own Smartcar, but it's not what you think [w/video]

The idea may be a good one, but to call your new car-based predictive technology "Smartcar" seems like you're asking for a lawsuit from Daimler, the makers of the Smart car. But dig a little deeper and you realize that the plan could work, and whether or not Daimler bites is something we'll let the lawyers decide. In the meantime, here are the details on what the Smartcar for the Tesla Model S is all about. "Whenever you can automate something, that's where the value comes in" - Smartcar CEO Sahas Katta The idea is that your car, using the Internet and a Smartcar subscription, should be able to figure out what time you head off to work each day. Once it does, it can have the cabin at the right temperature (heated in the winter, cooled in the summer) and the battery charged for the drive by the time you're headed out the door. The automated system can also tell the charger to only slurp electrons when lower-cost nighttime electricity rates are in effect. The slightly confusing part is that the Model S already has the capability to program nighttime charging built-in and it can also be pre-conditioned remotely without the Smartcar system, you just have to tell it to do so with your smart phone (see one happy driver doing just this in frigid temperatures in the second video below). The difference with Smartcar is that your Tesla will soon be able to do all this stuff automatically. For example, the system "predicts the required range for your next journey" and "will only delay charging to off-peak hours when it can confidently determine your vehicle will have enough range available for the rest of the day." Smartcar is being designed for the Model S and the upcoming Model X, but the developers say "we're working to bring support to connected vehicles from other manufacturers in the near future." The lead developer behind Smartcar is Sahas Katta, who readers might remember from his GlassTesla project, which integrated Google Glass with a Model S. We called him up to ask why it makes sense to pay $100 a year for a Smartcar subscription when the features it offers are available in the car's default settings. Katta had obviously thought the arguments through, and told AutoblogGreen that he knows plenty of Model S owners who don't remember to set these triggers every day. "Whenever you can automate something, that's where the value comes in," he said.