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There's a lot of odd, unauthorized Elon Musk gear out there

A strong personality like Elon Musk's, especially one that also happens to head some very successful companies, brings with it all kinds of perks and penalties and, well, some odd "benefits." What you're looking at above is a 12-gallon fish tank clock - called an "aqua clock" - that houses a picture of Musk, and you can get it on Zazzle for the eminently fair price of 48 British pounds ($77 US). A single Internet search turns up scads of results of Musk-associated merchandise, one of the most popular being Tesla's own apparel shop; in 2013 it was reported that the company pulls in millions just on jackets, shirts, and water bottles, and the SpaceX shop adds its own icing. A revenue stream like that is going to get some more personal company, which is why Zazzle also offers more than 100 different kinds of Musk-themed merchandise beyond that aqua clock, RedBubble has a couple of dozen offerings, Threadsquad throws in the singular "Elon Musk is my homeboy" tee and even Amazon rocks a poster page for the EV rock star. The man is also used to sell unrelated products. CosmeSys hair transplants, for example. All this for a man who needs no promotion assistance. If the Model 3 does what's promised, we're guessing it will lead to one piece of merch that is so far missing from the pile: the Mighty Musk action figure. News Source: Zazzle, RedBubble, Threadsquad, Tesla Motors Club Auto News Design/Style Green Marketing/Advertising Tesla merchandise t-shirt

Tesla expects another higher-volume deal with Toyota in next few years

Four months have passed since Toyota ended its relationship with Tesla Motors, in which the electric-vehicle specialist supplied full lithium-ion battery packs to the Japanese behemoth for its RAV4 EV rollout, of which 2,500 vehicles will be completed. Now, Tesla founder and CEO Elon Musk has been heard suggesting that a future collaboration is likely within the next two to three years, and that it will probably be much larger than the last one.
Both Tesla and Toyota have sung each other's praises in the not-too-distant past, Toyota telling Autoblog back in May, "We have a good relationship with Tesla and will evaluate the feasibility of working together on future projects." According to Automotive News, Musk said of the Japanese giant, "We love working with Toyota... We have a huge amount of respect for them as a company and certainly much to learn."
Interestingly, though, the two automakers have rather divergent strategies for eco-friendly automobiles. Toyota, as you're surely aware, is the clear-cut leader in hybrids and has thrown its massive support in the direction of hydrogen fuel cells, while Tesla has invested heavily in battery-electric technology and high-speed charging stations.

Morgan Stanley: Tesla is world's most important automaker

What makes a company important? Clothing companies are important because they help cover those of us not willing or able to sew up a storm. Housing companies shelter us. And who could live without whoever it is that makes pop rocks?* But those are basic needs kinds of things. When we start to discuss things like excitement and innovation, "important" is a more subjective idea. Nonetheless, if you're going to claim that anyone other than Tesla is the most important automaker in the world, you're going to have to argue with Morgan Stanley Research analyst Adam Jonas. Jonas called the California automaker the world's most important automaker in a new report to investors and he didn't mince words: "Not even two years after the delivery of the first Model S, Tesla Motors has transformed from fledgling start-up to arguably the most important car company in the world. We are not joking. ... Tesla is also emerging as an emblematic force in America's effort to foster high tech manufacturing job growth." His main reasons are as follows: Parts suppliers now thing positively about Tesla and are thinking of building dedicated production lines just to supply Tesla with parts for its electric vehicles. Other automakers are also paying close attention to Tesla. This is a sign that the company has finally become a serious competitor. Tesla could directly employ 20,000 people in seven years and create 100,000 related jobs at other companies. However many jobs are created, Tesla will have a positive effect on the US GDP. The Tesla Model S is the "most American made car on the road, pushing 90 percent US content," which to us might make Tesla the most important car company in America, but Jonas sees a larger impact, apparently. According to Market Watch, Jonas also sees a big potential in Tesla upcoming battery plant: "The success of the Gigafactory holds the key for the development of an entirely new industry. If Tesla can achieve battery cost per kWH below $150 and defend the IP, there is significant potential for revenue streams not captured in our $320 price target." Jonas knows there are risks and downsides, which you can read more about at the Los Angeles Times. *Just trying to think of the least essential product as a joke here.