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Morgan Stanley: Tesla is world's most important automaker

What makes a company important? Clothing companies are important because they help cover those of us not willing or able to sew up a storm. Housing companies shelter us. And who could live without whoever it is that makes pop rocks?* But those are basic needs kinds of things. When we start to discuss things like excitement and innovation, "important" is a more subjective idea. Nonetheless, if you're going to claim that anyone other than Tesla is the most important automaker in the world, you're going to have to argue with Morgan Stanley Research analyst Adam Jonas. Jonas called the California automaker the world's most important automaker in a new report to investors and he didn't mince words: "Not even two years after the delivery of the first Model S, Tesla Motors has transformed from fledgling start-up to arguably the most important car company in the world. We are not joking. ... Tesla is also emerging as an emblematic force in America's effort to foster high tech manufacturing job growth." His main reasons are as follows: Parts suppliers now thing positively about Tesla and are thinking of building dedicated production lines just to supply Tesla with parts for its electric vehicles. Other automakers are also paying close attention to Tesla. This is a sign that the company has finally become a serious competitor. Tesla could directly employ 20,000 people in seven years and create 100,000 related jobs at other companies. However many jobs are created, Tesla will have a positive effect on the US GDP. The Tesla Model S is the "most American made car on the road, pushing 90 percent US content," which to us might make Tesla the most important car company in America, but Jonas sees a larger impact, apparently. According to Market Watch, Jonas also sees a big potential in Tesla upcoming battery plant: "The success of the Gigafactory holds the key for the development of an entirely new industry. If Tesla can achieve battery cost per kWH below $150 and defend the IP, there is significant potential for revenue streams not captured in our $320 price target." Jonas knows there are risks and downsides, which you can read more about at the Los Angeles Times. *Just trying to think of the least essential product as a joke here.

Recharge Wrap-up: BMW invests in Zirx, EV charging on National Mall

BMW i Ventures has invested in valet company Zirx. Zirx offers on-demand valet services in urban centers and other areas where parking can pose a challenge to drivers. Drivers use the Zirx app to mark their location, where an agent will pick up the car and park it and, if desired, refuel/recharge, wash or have other maintenance performed on the vehicle in the meantime. "BMW i Ventures provides equity financing to service providers it identifies as having high potential to make urban mobility smarter, more efficient and more flexible," says BMW i Ventures Managing Director Ulrich Quay. "With its combination of service and technology that makes it easier for drivers to park and take care of their cars, ZIRX has the potential to be a central component of on-demand services." Read more in the press release below. Tesla gets more Google searches in China and Norway than any other automaker. While Toyota searches dominate much of the rest of the world, Tesla is enjoying solid favor in Norway. While electric vehicles make up about a quarter of new car sales in the Scandinavian country, Tesla has had trouble getting a foothold in China. Perhaps the Google searches mean Chinese drivers could be warming up to the automaker. Read more from Gas2. Two EV charging stations have been installed at the National Mall in Washington, DC. Installed by the National Park Service, the stations – which cost $2 per hour to use – are located across from the National Museum of American History and from the National Air and Space Museum. "As the National Park Service prepares for its second century of service to the American people, we are committed to providing clean and green energy to promote a healthy environment," says the National Park Service Acting Superintendent Karen Cucurullo. Read more from NBC Washington. BMW i Ventures Makes Strategic Investment in ZIRX New investment helps fuel ZIRX's expansion into new markets and service offerings; company introduces ZIRX Enterprise SAN FRANCISCO and NEW YORK, Sept. 2, 2015 /PRNewswire/ -- BMW Group today announced a strategic investment in ZIRX under the company's venture capital entity, BMW i Ventures. An innovative on-demand parking and car services company built for drivers, ZIRX eliminates the frustration that drivers face in owning a car and parking in major urban markets like New York, Los Angeles, San Diego, San Francisco, Seattle and Washington D.C.

This is what it takes to build a Tesla Supercharger

One construction company has taken a seven-day process and shrunk it down to about seven minutes in a new video that shows a Tesla Supercharger being built. And the video comes with some cool bluegrass music. Only in the USA. Electric Conduit Construction took a time-lapse video of its building out a station next to a Holiday Inn Express in Goodland, KA, which is about 200 miles east of Denver, CO on Interstate 70. All the not-so-gory details are there, including the digging up of four-foot-deep trenches, pouring footings, backfilling with gravel and sand, and installing supercharger cabinets and fencing so that no one gets zapped. Tesla Motors says it has 105 Supercharger stations strung across North America, which is impressive given that its station count was in the single digits as recently as last May. The company has said that there will be enough of such super-fast charging stations to be reachable by 98 percent of the US population via a Tesla Model S (we should all be so lucky to afford one) by next year. The California-automaker estimates that a half-hour plug-in at a Supercharger station can add as many as 170 miles worth of range to a Tesla Model S. See how one gets built in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.