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Tesla abandons 'Model E' trademark

Tesla Motors has famously said it will produce and sell a more affordable all-electric car to help further its goal of changing the gasoline-powered paradigm. While there are certain things we know about that vehicle already – it will come standard with a battery capable of a 200-mile range, cost about $35,000 and be around 20 percent smaller than the Model S – there are some things we don't know. For instance, what it will be called. The automaker seemed to be leaning towards "Model E" and had trademarked that name. CEO Elon Musk even referred to the future vehicle by that appellation during a relatively recent public appearance in Europe. If you had been looking forward to the prospect of driving something called a Tesla Model E, however, you may need to adjust your expectations. During a perusal of the California company's various trademarks, we noticed that this particular one has been abandoned. While this rather sadly destroys the possibility of someone ever stocking their garage with Tesla Models S, E, and X, we welcome the decision. Although it might seem a logical choice, as the word electric begins with "E", the letter just doesn't resonate particularly well. The move also raises the possibility of a different type of nomenclature altogether. For its part, Tesla has confirmed with us that it is "no longer pursuing the Model E trademark." Name-wise, we suspect there is a good chance one has already been decided on and that it will be revealed sometime before the cloth is pulled from the first prototype early next year. Still,if you think you have a good suggestion for them, please let us know in Comments.

Tesla news roundup: Supportive bill proposed in NJ; NHTSA ends investigation

The ongoing dealer fight against Tesla Motors in a number of states continues to evolve, with two bits of news out of Ohio and New Jersey this week. There is good news and, well, good news. And then there's lots more news. In Ohio, the automaker won a compromise bill that won't exactly let Tesla to do whatever it wants, but it will let the company's two existing stores stay open and a third to come online. Tesla sent AutoblogGreen a statement from Diarmuid O'Connell, VP of corporate and business development, on the situation there: We're pleased with the compromise reached in the Senate Committee to amend SB 260 to allow Ohio residents to continue to purchase electric vehicles directly from Tesla at our two existing stores and one additional location in Ohio. Tesla stores are essential to educating customers about electric vehicle technology and building a mass market for EVs. We look forward to continuing to provide our Ohio customers with the full Tesla experience and to further investing in the state by employing Ohioans both directly at our stores and service centers, and through our Ohio-based suppliers of parts and components. Meanwhile, over in New Jersey, Assemblyman Tim Eustace introduced legislation that would reverse the ban on Tesla stores in that state. On Facebook, the EV-driving Assemblyman wrote, "We need to attract companies that will create jobs and promote economic growth. If the governor is unwilling, then the Legislature will get it done." You can read the proposed bill here. Also, coinciding with the announcement of the new titanium underbody shields for the Model S, the NHTSA said it has closed its investigation into three Model S fires and said that, "A defect trend has not been identified." With the political landscape constantly changing, lots of editorial voices are joining the discussion. As The New York Times editorial board says, "the fight with Tesla is not really about this niche company" and basically comes to the same conclusion we did the other day: "Instead of fighting Tesla, dealers should be improving customer service." Possible 2016 presidential candidate Marco Rubio (R-FL) also jumped into the fray, saying on CNBC that he has no problem with Tesla's business model. You can see a clip of that below as well as a short video of a Model S delivery staging area in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party.

What does the open patents deal mean for Tesla ... and BMW?

Gift to the world or trade bait? Tesla Motors announced this week it would open its patents for other automakers to use. That has analysts guessing whether the California-based electric-vehicle maker is looking to either swap trade secrets with other automakers or to expand the proverbial pie that represents the plug-in vehicle market. For its part, Tesla says the answer is B. BMW, which is establishing its i sub-brand of plug-in vehicles, would be a natural collaborator with Tesla, Forbes says. In fact, executives from the two companies met in Europe this week. Details were not released, but a BMW spokesman said, "Both companies are strongly committed to the success of electromobility and discussed how to further strengthen the development of electromobility on an international level." While Tesla brings battery technology to the table, BMW offers its carbon-fiber advancements that lighten vehicle-body weight. Those advancements are key to range-extending efforts and could do wonders for Tesla on its journey to help spur technology for the sake of getting more of the general public to accept plug-in technology as a viable first-car option. Then again, Forbes says Tesla, whose investors include Mercedes-Benz parent Daimler and Toyota, may be keeping its best technologies to itself by not patenting certain advancements at all. What's in Tesla's patent pool? uAutoInsurance analyzed Tesla's 249 patents and found that 104 of them related to battery technology, while 28 pertained to recharging activity, which wasn't surprising (about a quarter of those 249 patents couldn't readily be categorized). Tesla also has nine patents related to sunroof technology. The company is based in California, after all.