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How to get people to ignore your Tesla Model S

In a crowdfunding campaign that seems destined to fail (only $5 have been raised of a $25,000 target after two weeks), we find a master class in getting people to not care about a Tesla Model S. In short, you add a new look to a car that a lot of people think doesn't need one, apparently. Koncept Cars, a San Jose, California startup, wants to design and build "high-performance electric vehicles," according to the IndieGoGo page, which claims that the company's first project is the Koncept S Coupe. Of course, Koncept Cars isn't building the car at all, yet, it's just changing the look. Koncept Cars is asking for $25,000 in order to, "fabricate a front bumper mold, a rear bumper mold, and production of the first run of carbon fiber bumper sets." Should the next 18 days really turn around and a $50,000 level get reached, then Koncept Cars, "will be able to acquire an early model, pre-owned Model S for the coupe conversion." Long-term, Koncept Cars hopes to offer the Koncept S, "as a build package for Model S owners" and the company hopes to one day, "deliver a line of EVs that can charge through Tesla's global Supercharger network." Don't go looking for more at the Koncept Cars website because it is, well, a bit lacking. You can see more in the video below, where something appears to attack a Model S with some sort of Marvel comic ice blast. Hey, why not? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Silly dyno, that Tesla doesn't have 2,000 lb-ft of torque

Torque. Lots of torque, right off the line. That one benefit presented by an electric motor over its internal-combustion sibling, and the Tesla Model S delivers it in spades. 443 spades, to be precise, or about as much as a Bentley Continental GT or McLaren 12C. But when one Emmanuel Chang put his electric sedan on a dyno up (way up north) in Edmonton, Alberta, it registered a whopping 2,000 pound-feet!
Of course that number isn't correct, as no car on the road produces that much torque. Even a Bugatti Veyron produces "only" 1,000 lb-ft, give or take. Clearly something's amiss here, but the problem the dyno had in reading the Tesla's torque apparently doesn't come down to its electric powertrain. (Nor does it have anything to do with the northerly latitude or the interference of polar winds.) It comes down to the shiny, ten-spoke alloys.
Apparently this type of dyno measures torque by running horsepower and wheel revolutions through an algorithm. It measures horsepower at the wheel (which, at 436 hp, wasn't far off of Tesla's own rating of 416 hp) and uses a stationary optical sensor interfacing with a reflector on the wheel. Every time the reflector passes the sensor, it counts one revolution. But since the Model S has shiny ten-spoke wheels (and we presume because it was taken outdoors under bright sunlight), the sensor thought that each passing spoke was one revolution of the wheel... when it was, in fact, ten times too much.

For Tesla, the energy-storage company, the magic is in batteries

Tesla Motors Chief Elon Musk has always been a big-picture guy, and the company's chief technology officer appears to be following suit. JB Straubel, who was a keynote speaker at the Joint Venture Silicon Valley symposium near the automaker's Northern California home base recently, says the company is just as much an energy-storage company as a car maker. And he said the rate of battery-technology improvement shows no signs of slowing down, according to Green Tech Media. Straubel estimated that battery performance has improved about 40 percent during the five years between the debuts of the Tesla Roadster and the Model S. Additionally, battery density has doubled during the past decade and continues to ramp up fairly steeply. He noted that further near-term improvements will come not from the size and shape of the cell, but from improved cathode and anode materials. Those energy improvements won't just help the cars. Tesla uses a two-megawatt-hour battery pack to supply as much as 10 percent of the peak energy used at the company's factory in Fremont, CA, and will double the size of that battery-powered energy capacity within the next few months, Straubel says. Automakers like Tesla and Nissan are licking their proverbial chops at the prospect of substantially improved battery performance paired with declining battery costs as more and more lithium-ion battery packs get produced. Late last year, Navigant Research estimated that lithium-ion battery costs would fall by almost two-thirds by 2020, down to a low $180 per kilowatt hour. That should make electrified powertrains price-competitive with conventional vehicles, as electric vehicles could then command a price premium as low as $2,000 compared to their gas-powered brethren.