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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Tesla sold 6,892 Model S EVs in Q4, stock jumps in afterhours trading

Quarterly shareholder letters, with accompanying financial results, are an opportunity for companies to crow about their recent progress and instill excitement about future expectations. Tesla Motor's latest such release reveals it's coop is rife with roosters in full song. And for good reason. The California automaker announced today it earned $46 million in 4th quarter of 2013 on a non-GAAP basis – under generally accepted accounting principles (GAAP), which calculates leasing and stock-based employee remuneration differently, it actually lost $16 million – selling 6,892 very lovely Model S electric sedans in the process. Further, it passed its predicted 25 percent gross profit margin on its cars, hitting 25.8 percent on a non-GAAP basis. This means, for the fiscal year of 2013 it sold 22,477 vehicles in total and had over 2.5 billion in (non-GAAP) sales, which includes, of course, supply and development deals with Toyota and Daimler. TSLA has jumped to a record high in the $217 neighborhood. That's pretty durned good, and the stock market would seem to agree. With the financials results dropping just after the NASDAQ's close, the price for TSLA has jump around 12 percent – over $23 as of this writing – to a record high in the $217 neighborhood. Those share price increases aren't just based on past performance, though. The info drop also included plenty of things to indicate the future bodes well. The company expects both sales and production to continue to rise throughout 2014, with a new assembly line expected to help churn out 1,000 cars per week in the 3rd quarter and profit margins projected to hit 28 percent by the end of the year. On the demand side, Tesla's CEO Elon Musk stated during the conference call that he doesn't expect the company to be able to meet the demand that's coming from China. Its new Beijing store is now the company's biggest and busiest and deliveries don't even begin until spring. While European sales are a little slower than anticipated, the exec said he believes it will improve as soon as the company irons out a few technical difficulties that have arisen with charging amongst the different territories there. Apparently, not all power grids operate in exactly the same way. Speaking of reservations for the upcoming Model X SUV, Elon said demand is high. Quote: "If you are going fishing, fish are actually jumping in the boat." That vehicle is only expected to start reaching customers next spring.

Recharge Wrap-up: Tesla road rage video, Mazda tests EVs vs. hybrids

A Tesla Model S driver was caught driving recklessly in a dashcam video. On Toronto's Don Valley Parkway, the driver of a white Model S can bee seen speeding along the left shoulder. Another car moves partway onto the shoulder to block the driver, who moves back into the left lane. As traffic slows, the driver pulls back onto the shoulder and speeds away. The folks at Teslarati suggest that this serves as an example of why vehicle autonomy could make the roadways safer. See the video above, and read more at Teslarati. Formula E will be broadcast live on Italy's Rai network for the next two seasons. The programming will include the live races, as well as practice and qualifying highlights, podium celebrations, interviews and other pre- and post-race coverage. "It's a great opportunity for Formula E and motorsport fans to have Rai broadcasting the live races of our series in Italy," says Trulli Formula E team owner Jarno Trulli. "It's a step forward to make the series grow and get stronger after a successful first season. I'm looking forward to cooperate with Rai and show the Italian fans what we are truly doing with our technology." Read more from Formula E. A new study links a decline in cancer risk to California's air quality regulations. The study from CARB found that cancer risk from toxic air contaminants declined 76 percent from 1990 to 2012, a time period that corresponds with regulations targeting those contaminants. Even as the amount of diesel miles driven has steadily increased, cancer risk from diesel particulate matter has declined significantly. The paper predicts that cancer risk will continue to drop as a result of controls on toxic emissions. Read more at Green Car Congress. Mazda is conducting consumer trials of hybrid and electric vehicles in Japan to gauge reception. Depending on whether hybrids or EVs prove to be more popular, Mazda will adopt one of the two types of powertrain for future production vehicles. The automaker is currently testing an electric Mazda2 against a hybrid Mazda3. While this round of testing is focused on the automaker's home market, Mazda may need to expand trials to the US in response to tightening regulations in California. Read more at Green Car Reports.