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Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.

Tesla investor says selling 500,000 EVs in 2020 is totally doable

Tesla Motors may make good on chief Elon Musk's claim of selling a half-million vehicles a year by the end of the decade, Motley Fool says. Of course, the author of the Foolish report in question owns Tesla shares but, now that we've gotten that out of the way, let's check out the logic. Tesla moved almost 22,500 Model S vehicles last year and it was the best-selling plug-in vehicle in the US during the fourth quarter. The company expects to sell about 35,000 this year but the rate of global sales could be double that by the end of the year. From then on out, it's all about economies of scale, with demand mushrooming overseas, costs dropping as a result of the company's slated "gigafactory" and the introduction of the $35,000-ish Model E by 2017. Add it all up, and you can get to 500,000 EVs a year, the Fool says. Late last month, Tesla disclosed details about its gigafactory, saying it will be fed by sun- and wind power, will employ about 6,500 people and will produce those half-million battery packs a year. Between the company and its partners, as much as $5 billion will be invested in the plant, which is slated to be somewhere in the southwestern US (but not in its native California). To put those projected half-million vehicles in perspective, let's look at the unquestioned champion of the green car movement for the past decade, the Toyota Prius and its many Toyota and Lexus gas-electric siblings. It's taken many years to get to this point, but Toyota can now sell about a million hybrids around the world in nine months.

Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.