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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Meet the Jeep Wrangler's tiny Japanese doppelganger, the Suzuki Jimny

We're all eagerly anticipating the 2018 Jeep Wrangler, but it's not the only two-door, body-on-frame off-roader coming out in the near future. Suzuki has its own on the way by the name of Jimny (no, that's not a typo). Long ago, we received the Jimny here in the United States as the eminently capable, though tipsy, Samurai. The Samurai was followed here by the more civilized Sidekick/Tracker, which eventually took on its original name of Vitara. But overseas, the rugged, truck-like Samurai survived as the Jimny. This newest version looks to retain much of its predecessors' capability. In addition to the body-on-frame chassis, it features a solid rear axle. Odds are that it will continue to offer a part-time four-wheel-drive system with a low-range, as with the current one. We can't quite tell if it will still have a solid front axle, though. Styling-wise, the new Jimny does seem to have tougher, chunkier looks than the current one, pictured above. The corners have been squared up, and hard creases added to the flanks. The wheel wells are now more square and look to have bigger flares. We're also noticing some retro touches such as the roof that isn't flush with the rest of the body. The taillights mounted in the rear bumper are also reminiscent of the old Samurai. As nifty as the little Jimny is, we can safely say that we won't be getting it here — Suzuki doesn't sell cars here anymore. But even if Suzuki were still operating in the U.S., we probably wouldn't get the Jimny. It would probably be too crude for most buyers, and it could be tricky to get it to pass safety regulations. Its tall, narrow shape also could be rollover prone, and Suzuki wouldn't want to go through another rollover controversy. But hey, in roughly 25 years, you can import one of these if you really want. Related Video: Featured Gallery Suzuki Jimny spy shots View 11 Photos Image Credit: CarPix, Suzuki Spy Photos Suzuki SUV Economy Cars Off-Road Vehicles suzuki jimny

Suzuki planning an electric Jimny among EV, hybrid onslaught

Suzuki introduced the larger, five-door Jimny earlier this month, and an investor presentation detailing the automaker's growth strategy to 2030 shows there's more in store. The automaker's mission is to expand its lineup with vehicles that move toward the "realization of a carbon neutral society." This entails Europe, India and Japan receiving five or six new hybrid and/or battery-electric models each. In Europe, the first of Suzuki's five BEVs will show in financial year 2024; when the rollout is complete, it will include an electric Jimny — the silhouette in the upper right. According to Australian outlet Drive, starting from the upper left, the others are a small people-mover, an electric version of the Fronx crossover Suzuki debuted at Auto Expo in India earlier this month, an unknown hatchback, and the retail version of the EVX concept. An electric Jimny would get the dinky 4x4 back to Europe without any classification trickery. The Japanese brand ended export of the regular four-seat model to Europe in 2020 when it could no longer pass EU emissions. It now sends the same model as a two-seat commercial vehicle. Suzuki sells as many as seven models in European markets not including the Jimny, six of them mild hybrids, one a plug-in hybrid. There have been rumors of a hybrid Jimny for a couple of years, and it's predicted the new five-door will get a hybrid option shortly. The investor presentation deck predicted an eventual powertrain ratio in Europe of 80% battery-electric vehicles, 20% hybrid vehicles. We expect that would mean a near overhaul of the European ranges with current models dropping out in favor of hybrids with electric options. What's unexpected is that the battery-electric Jimny silhouette doesn't show on the slides for the Indian or Japanese markets. In Japan, Suzuki expects sales to end up 80% hybrid, 20% EV, the opposite of Europe. The Indian outpost, known as Maruti Suzuki, is the automaker's largest market, and one local outlet said 1,000 shoppers have paid to reserve a spot for the five-door Jimny every day since the truck's debut. The expected powertrain breakdown there is much more varied than the other two regions at 15% battery-electric vehicles, 25% hybrid, and a 60% share of internal combustion made up of a mix of compressed natural gas, biogas, ethanol and "etc." This would definitely be a market for the hybrid Jimny whenever it shows.