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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 1991 Geo Metro LSi Convertible

Beginning in 1985, General Motors brought over Suzuki Cultuses and sold them here with Chevrolet Sprint badges, which Americans bought in surprisingly large numbers (considering the crash in fuel prices around that time). When the time came for The General to launch a separate brand selling rebadged Japanese machines— Geo— the second-generation Cultus became the Geo Metro. Sporting a fuel-sipping three-cylinder engine, the Metro mostly sold to penny-pinchers interested only in cheap commutingÂ… but GM decided to make a fun convertible version, anyway. Here's one of those cars, finally retired near Denver at age 30. The 1991 Metro hierarchy started with the El Cheapo base and XFi models, at $6,795 (about $13,810 today), then moved up to the better-equipped LSi. The LSi hatchback coupe cost $7,795 ($15,840 in 2021), while the LSi convertible stood at the top of the Metro pyramid at $9,740 ($19,795 now). Believe it or not, Ford managed to undercut the 1991 Metro with its Mazda-built Festiva, priced at $6,620 in its cheapest form. You could buy a Suzuki-badged version of this car, known as the Swift, and the Swift GT had a screaming four-cylinder engine. 1995 and later Metros also had the option of a four-banger, but a 1.0-liter three-cylinder was the only engine available in the 1991 Geo Metro. If you wanted to get close to 60 highway miles per gallon, the Metro XFi had a specially-tuned 1.0 that delivered, though it sent a mere 49 horsepower to the front wheels (the last new car available in the United States with under 50 horsepower— including highway-legal EVs— was the 1993 Metro XFi, by the way). The engine in today's Junkyard Gem was rated at 55 horses. A five-speed manual transmission was standard equipment in every 1991 Metro, though a thoroughly miserable three-speed slushbox could be had for $465 extra (about $945 today). Because most Metro buyers wanted fuel economy first and foremost, automatic Metros are rare (though I have managed to find one in a boneyard). How many total miles? The five-digit odometer means we'll never know. The 1991 Metro convertible came from Japan, but all the others sold here that year were built in Canada. Today, that plant builds the Chevy Equinox. A new convertible for less than 10 grand was a steal in 1991, when a new Mercury Capri convertible cost $12,588.

Junkyard Gem: 2008 Suzuki XL-7

The American Suzuki Motor Corporation filed for bankruptcy in 2012 and sold its final Kizashis, SX4s and Grand Vitaras here the following year. In the decade prior to that, a big chunk of the Suzuki lineup involved rebadged Daewoos, but South Korea wasn't the only outpost of the far-flung GM Empire helping out with Suzuki hardware. After the Saturn Vue debuted as a 2002 model, its platform ended up everywhere, including beneath the second-generation Suzuki XL-7. Here's one of those machines, found in a Denver self-service car graveyard recently. Prior to 2007, the XL-7 name had been applied to a stretched version of the body-on-frame Grand Vitara, a pure Suzuki design. The 2007-2009 XL-7 looked quite different from its closest relatives, the Saturn Vue, Pontiac Torrent and Chevrolet Equinox. Assembly took place at CAMI Assembly in Ontiario, birthplace of many a Geo Metro and Suzuki Swift. The engine is the 3.6-liter version of the 60° High Feature V6, rated at 252 horsepower and 243 pound-feet. A five-speed automatic was the only transmission available. This one is a base model with front-wheel-drive and seating for five. Its MSRP was $21,599, or about $34,419 in 2024 dollars. The radio has an AUX input, a fairly unusual feature in 2008. Inside, one of the most heartbreaking notes I've ever found in a junkyard car. Does the Tooth Fairy give money to kids who knock out the teeth of other kids and steal them? It's like a Suzuki motorcycle, but with more cargo capacity. Those Suzuki-riding bikers know a good SUV when they see one. Who knew that it wouldn't be long before motorcycles and ATVs would be the only new Suzukis available here?