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Suzuki back in MotoGP for 2015

It had been planned for 2014 but it's going to be 2015 instead - that's when Suzuki returns to the manufacturer ranks of MotoGP after quitting the series at the end of 2011 because of The Great Recession. When Suzuki stopped after 37 continuous years of racing, it said it intended to return three years later and it has been in talks with MotoGP's rights holder, Dorna Sports, since last year. No doubt, though, that fan anticipation of the team's return outdoes any dismay at the delay. It will join Yamaha, Honda and Ducati in the premiere league.
Its bike has already been testing in Japan and was with the official MotoGP tribe in Barcelona, Spain on Monday when Suzuki announced its return. It's said the development bike is called the XRH-1, being ridden by official tester Randy de Puniet (who currently races in MotoGP on an Aprilia-based bike with TeamAspar). and after a day of testing de Puniet got the new Suzuki to within seven-tenths of a second of the top time posted by other MotoGP teams. Davide Brivio, who once ran the Fiat-Yamaha team and has been close with Valentino Rossi, will be the team manager.
Speaking of Rossi, The Doctor is back with Fiat-Yamaha after a bad run with Ducati but is only contracted to the end of 2014. Brivio is the man who got Rossi to join Fiat-Yamaha, then got him to Ducati. Until he took the head of Suzuki's works effort, Brivio was working with Rossi's VR46 management company, heading areas like merchandising. The rumormill has already begun its work, with folks wondering if Rossi will head to Suzuki in 2015 if his second stint at Yamaha doesn't prove fruitful before then. Scroll down below for the official press release from Suzuki.

Suzuki posts 46% drop in first-quarter profit on slowing India demand

TOKYO — Suzuki on Monday reported a 46.2% fall in first-quarter operating profit, hurt by lower output at home as it improves its inspection systems, and falling demand in India, its biggest market. Japan's fourth-largest automaker posted an operating profit of 62.7 billion yen (GBP487 million) for the April-June quarter, down from 116.5 billion yen a year earlier and below a mean forecast of 69.09 billion from eight analysts, according to Refinitiv. Suzuki reaffirmed its forecast for full-year operating profit to come in at 330 billion yen, up 1.7% from the year ended March 2019. Suzuki, known for its Swift and Baleno compact models, is bracing for subdued growth this year in India, where roughly one in two cars sold carries its brand. The company stuck to a forecast for vehicle sales to increase slightly on the year, but conceded that it may need to trim its forecasts in the coming months as slowing economic growth and stricter emissions standards could dent sales. Slowing profit growth could hamper its ability to invest in and develop lower-emissions vehicles and on-demand transportation services necessary to survive the technological upheaval currently underway in the global auto industry. The automaker has long acknowledged that it cannot shoulder the costs of developing electric vehicles and self-driving cars on its own, and has turned to Toyota to supply Suzuki vehicles with its gasoline hybrid systems.

Suzuki Jimny displays Samurai spirit in Japanese snowstorm

Say what you will about its smallest SUVs, but you have to hand it to Suzuki: the likes of the Samurai, Sidekick and Vitara were doing the little-sport-ute-that-could thing long before most of the rest of the industry caught on. And the formula remains relevant enough that Suzuki is still selling the same basic Samurai overseas as the Jimny.
That could be why the Samurai still has something of a cult following. Well, that and the name - which, as it turns out, may not have been such a stretch after all. A Samurai warrior, after all, was just one man - but like any other knight, he was worth more than his headcount on the battlefield. Or in this case, a Japanese snowstorm. Just watch the half-minute video below to see what we mean.