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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki previews Crosshiker, X-Lander, Hustler ahead of Tokyo

With the Tokyo Motor Show looming on the horizon, Suzuki has revealed a trio of concept cars it will present at the expo.
First up is the Crosshiker concept, a compact crossover that looks good enough in metallic red, but in its essence reminds us of the oft-maligned X-90 convertible crossover coupe. Based on the G70/Regina concept, the Crosshiker packs a 1.0-liter three-cylinder engine into a compact form that weighs just 1,785 pounds.
Next comes the X-Lander, which strikes us as a smaller take on the formula espoused by the Isuzu VX-02 or Land Rover DC100 Sport concepts. Unfortunately based on the Jimny, the white X-Lander incorporates a 1.3-liter engine with a robotized manual and four-wheel drive into a high-riding, chopped-windshield convertible sport-ute form.

Junkyard Gem: 2010 Suzuki Kizashi SE

American Suzuki Motor Corporation filed for bankruptcy in 2012, and new Suzuki-badged cars stopped being sold here the following year (meanwhile, Suzuki went on to create one of the biggest-selling cars in its home market). While many of the United States-market Suzukis of the previous decade had been Daewoos beneath the emblems, the Kizashi sedan was designed and manufactured entirely by Suzuki. There were high hopes – at first – that it would revive the brand's American fortunes. Here's a first-model-year example, found in a San Francsico Bay Area self-service yard a few months back. The word Kizashi means "something great is coming" in Japanese, but the Great Recession and the decreasing popularity of non-truck-shaped new vehicles in the United States kept sales of these cars low (even as Monster Tajima broke the ten-minute barrier in a Suzuki at Pikes Peak). You could buy a new Kizashi here until American Suzuki folded its tent and left in 2013, leaving just two-wheeled Suzukis available here for highway use. That was unfortunate because the Kizashi provided a lot of value for the price. This Kizashi SE had an MSRP starting at $21,499 (about $27,085 in 2021 dollars), and it had a pleasant interior and a bunch of unexpected standard features. You got keyless ignition, power seats with memory, 17" alloy wheels and a pretty decent seven-speaker audio system with USB and Bluetooth inputs (both of which were still uncommon in lower-priced cars at the time). If you upgraded to the GTS or SLS trim levels ($22,499 and $24,399, respectively), you got goodies including a thumping 10-speaker Rockford Fosgate audio system, a power sunroof and 18-inch wheels. But unless you were selling Hayabusas or KingQuads, 2010 wasn't a great time to have a Suzuki sign in front of your American showroom. The days of Geo- and Chevrolet-badged Suzukis roaming every American road ended with the Metro and Tracker; by the end, only the Kizashi, SX4 and Grand Vitara remained here. It appears that a Ford dealership in Pennsylvania sold this car at some point prior to its migration west. The 2.4-liter four-cylinder made 185 horsepower, better than its four-cylinder Mazda6 and Altima rivals. Smaller-displacement versions of the J24B engine went into the Aerio, Esteem, Sidekick, Tracker, and Vitara; the Grand Vitara got the 2.4. A six-speed manual transmission was available in the Kizashi's other trim levels, but SE buyers had to take the CVT. This content is hosted by a third party.