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Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Junkyard Gem: 1991 Geo Metro LSi Convertible

Beginning in 1985, General Motors brought over Suzuki Cultuses and sold them here with Chevrolet Sprint badges, which Americans bought in surprisingly large numbers (considering the crash in fuel prices around that time). When the time came for The General to launch a separate brand selling rebadged Japanese machines— Geo— the second-generation Cultus became the Geo Metro. Sporting a fuel-sipping three-cylinder engine, the Metro mostly sold to penny-pinchers interested only in cheap commutingÂ… but GM decided to make a fun convertible version, anyway. Here's one of those cars, finally retired near Denver at age 30. The 1991 Metro hierarchy started with the El Cheapo base and XFi models, at $6,795 (about $13,810 today), then moved up to the better-equipped LSi. The LSi hatchback coupe cost $7,795 ($15,840 in 2021), while the LSi convertible stood at the top of the Metro pyramid at $9,740 ($19,795 now). Believe it or not, Ford managed to undercut the 1991 Metro with its Mazda-built Festiva, priced at $6,620 in its cheapest form. You could buy a Suzuki-badged version of this car, known as the Swift, and the Swift GT had a screaming four-cylinder engine. 1995 and later Metros also had the option of a four-banger, but a 1.0-liter three-cylinder was the only engine available in the 1991 Geo Metro. If you wanted to get close to 60 highway miles per gallon, the Metro XFi had a specially-tuned 1.0 that delivered, though it sent a mere 49 horsepower to the front wheels (the last new car available in the United States with under 50 horsepower— including highway-legal EVs— was the 1993 Metro XFi, by the way). The engine in today's Junkyard Gem was rated at 55 horses. A five-speed manual transmission was standard equipment in every 1991 Metro, though a thoroughly miserable three-speed slushbox could be had for $465 extra (about $945 today). Because most Metro buyers wanted fuel economy first and foremost, automatic Metros are rare (though I have managed to find one in a boneyard). How many total miles? The five-digit odometer means we'll never know. The 1991 Metro convertible came from Japan, but all the others sold here that year were built in Canada. Today, that plant builds the Chevy Equinox. A new convertible for less than 10 grand was a steal in 1991, when a new Mercury Capri convertible cost $12,588.

Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.