Suzuki Samurai on 2040-cars

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Toyota, Suzuki partner on hybrids, EVs, building cars for each other

NAGOYA, Japan — Toyota and Suzuki on Wednesday said they planned to produce electric vehicles and compact cars for each other to better compete with fast-changing technologies in the global auto industry. The agreement follows an initial R&D tie-up announced by Japan's No. 1 and No. 4 automakers in 2017, and will see more vehicles produced by Suzuki for Toyota, one of the world's biggest carmakers. Although Suzuki is far smaller, it is a dominant force in the fast-growing Indian market. The two automakers have been pooling their strengths. Toyota is a leader in hybrid technology and is investing heavily in automated driving, while Suzuki specializes in affordable compact cars — as many automakers struggle to keep pace with ballooning investment in EVs and self-driving cars. Under the latest agreement, Suzuki will source gasoline hybrid systems for cars it sells worldwide from Toyota, which pioneered hybrid vehicles with the Prius more than 20 years ago, the companies said in a joint statement. In return, Suzuki will produce two compact models for Toyota in India based on its Ciaz and Ertiga models. Further cooperation with Suzuki will help Toyota expand its presence in India, the world's fifth-largest passenger car market where it has struggled to grow sales due to lean demand for its lower-cost models. The deepening partnership between the two automakers will enable cost-conscious Suzuki to tap into Toyota's R&D firepower to develop lower-emission vehicles and self-driving cars — areas which Suzuki has admitted it is struggling to keep up. "We believe that the expansion of our business partnership with Suzuki ... will help give us the competitive edge we will need to survive this once-in-a-century period of profound transformation," Toyota President Akio Toyoda said in a statement. The two automakers will deepen their cooperation in India, where Suzuki's hybrid vehicles will be made using engines and batteries locally produced by Toyota. They will also join forces in Europe, where Toyota will produce electric vehicles based on its RAV4 SUV crossover and Corolla wagon for Suzuki, while Suzuki will supply Toyota with gasoline engines for compact vehicle models sold in the region. Suzuki will also produce its Baleno, Vitara Brezza, Ciaz, and Ertiga models for Toyota which will be rebranded and renamed as Toyota models for the African market.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki introduces reborn Katana motorcycle

At the Cologne INTERMOT motorcycle show, Suzuki has shown its all-new Katana bike. The model brings back the classic, sword-referencing Katana name, which the manufacturer first used in 1980 — that bike, the GSX1100S Katana, was also unveiled in Cologne all those years ago. The bike utilizes a modified version of the GSX-R1000 engine in a lightweight, twin-spar aluminum frame. The engine's 150 peak horsepower comes at 10,000 rpm; the bike weighs 474 pounds. There's a fully digital gauge cluster, complete with the classic Katana logo. The bike's styling is quite dynamic, as if it were in fact sliced into completion using a Japanese sword. It is highly reminiscent of the Katana 3.0 concept Suzuki showed last year at EICMA — consider the new Katana a road-going version of the concept bike. The stacked headlight has LED running lights, and the taillight, fitted in the angular tail, also comprises LEDs. The plate in turn is fixed on a swingarm extension, as near the rear tire as possible. There are fully adjustable 43mm USD front forks and an adjustable rear shock from KYB, Brembo brakes from the GSX-R1000 and Bosch ABS. A three-mode traction control system is included, but it can also be excluded via switching it off. The system monitors wheel speeds, throttle and crank position, adjusting timing and air delivery to reduce engine output when it notices wheelspin. The related GSX-R1000 and R1000R models are also updated; the latter gets an adjustable swingarm pivot and new stainless steel braided brake hoses. The R1000R's bi-directional quickshifter and auto-blipper are now standard on the R1000, enabling smoother gearshifts. The Katana and the updated GSX-R1000 and GSX-R1000R reach dealers in spring 2019. Related Video: Featured Gallery 2020 Suzuki Katana View 13 Photos Image Credit: Suzuki Suzuki Motorcycle Bikes intermot suzuki gsx-r1000