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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

205k Suzuki models being investigated for airbag sensor issue

The Detroit News is reporting that the National Highway Traffic Safety Administration has opened an investigation on the 2006-11 Suzuki Grand Vitara and 2007-11 Suzuki SX4 due to issues with the airbag and seatbelt for the front passenger seat. So far, NHTSA has received 128 complaints on these vehicles for airbag warning lights, airbag off lights and seatbelt lights, on a vehicle set that totals around 205,000 units, but there is no indication as to how many, if any, injuries have reported.
Via technical service bulletins, Suzuki has already acknowledged two airbag-related issues with front passenger seats on both vehicles, including a programming error for the passenger seat load indicator on 2009 models and an open-circuit problem for the sensor mat that determines if an adult or child is sitting in the front seat. Since this latter issue would not shut off or lessen the impact of the passenger airbag, Suzuki has already extended the warranty for the seat cushion bottom to 10 years or 120,000 miles. After ceasing new-car sales in the US and Canada, potential recall repairs (which still may or may not happen) would be handled by remaining dealers as laid out in the recent court-approved bankruptcy plan.

Suzuki Jimny transforms into an adorable tiny Ford Bronco

The Suzuki Jimny may be impossibly cute as-is, but there's also something about the baby SUV that begs to be dressed up to look like other vehicles. Suzuki has decked out the Jimny in Mercedes-Benz G-Wagen kit, a theme the aftermarket did one better, creating a mini G63 AMG. Now, Japanese tuner Dream Automotive Design and Development (DAMD) has unveiled a body kit that gives the diminutive off-roader the appearance of a vintage Ford Bronco – called, cheekily enough, the DAMD Dronco. The retro baby-blue exterior is set off by a white roof, white steel bumpers, and white steel wheels. A new headlights-and-grille unit gives the Jimny a Ford family face, and a roof ladder at the rear completes the picture. The Dronco joins the company's other Jimny efforts, the vintage Land Rover Defender-inspired Little D and the baby G-Wagen Little G. We can't wait to see what the chameleon-like SUV turns up as next. Related Video: