1988 Suzuki Samurai Project 4x4 Lifted Red Soft Top on 2040-cars

Auto blog

Suzuki Jimny is the classic Defender homage Land Rover should be building

Lake District, U.K. – The Land Rover Defender is to Brits what the F-150 is to Americans. Or rather it was, before it got too expensive and the farmers all switched to Japanese pick-ups. The Defender was effectively put out to pasture, relegated to being a lifestyle trinket. And Land Rover's endless prevarication over replacing the Defender can be partly attributed to this dilemma: Should it be in the original's mold, a fix-it-with-hammers rugged utility vehicle? Or should it concede that market and instead become a premium premium-priced Mercedes G-Class rival? Meanwhile, while Land Rover had dithered, others have capitalized – not least Suzuki's Jimny, which nails the seemingly conflicting demands of the new Defender's brief in one cute, pint-sized package So too is the Jimny priced at a level buyers in markets where it is offered can chalk up as a discretionary purchase. Dating back to the early 1970s, the Jimny has a heritage of its own to draw upon. But this lo-fi remix of traditional 4x4 tech and functionally slick styling has scored a bullseye for both utility users and the hipster brigade, both of whom place great value in authenticity. True, U.S. buyers won't have the option of the Jimny as they will the Defender, no matter how many emails Suzuki receives. But it's interesting to explore how it pulls the rug from underneath Land Rover, right here on the British stalwart's home soil. To demonstrate this we've travelled to the Lake District, a picturesque region on England's northwest coast with classic countryside vistas. Outside of the U.K., mountains topping out a little over 3,000 feet sound little to write home about – but, like the Jimny, modest size and ruggedness aren't mutually exclusive and there are trails here to test any street-spec off-roader. Competing pressures for access and a popular backlash against mechanized vehicles in the countryside mean tight controls for recreational drivers though, with many once-popular trails now closed to traffic. Those that remain accessible carry severe restrictions, our chosen route over Gatescarth Pass rarely opened to traffic and, when it is, limited to 4x4s with wheelbases of 100 inches or less. A Wrangler would just scrape through but these remain a rare sight in the U.K., and the limit is arguably skewed to favor the home team: the 90-inch, short-wheelbase Defenders that remain a staple for the quaintly English pursuit of 'green-laning'.

Suzuki heads rolling over fuel economy scandal

Suzuki Motor Corporation executives admitted last month that the company had been falsifying fuel-economy tests for some of its vehicles. Today, it was announced that chairman Osamu Suzuki will not become CEO and executive vice president Osamu Honda will step down from his position at the next shareholder meeting, which takes place June 29. Executive bonuses for 2015 will also be eliminated or cut in half. The company is also promising to change its corporate culture so as to allow whistle blowers to get their messages heard. "Suzuki has a top-down culture and it's been difficult for voices from lower down to go to the management," Toshihiro Suzuki (Osamu's son) told reporters, according to Bloomberg. Both Suzuki family members will take a pay cut for the last half of 2016 (Osamu at 40 percent, Toshihiro at 30). Over 2 million Suzuki vehicles were involved in the fuel economy fakery. Japan's transport ministry is taking a closer look at company-submitted data after Mitsubishi and then Suzuki were found to have misled regulators and the public. Related Video: News Source: BloombergImage Credit: KAZUHIRO NOGI/AFP/Getty Images Government/Legal Green Hirings/Firings/Layoffs Suzuki Fuel Efficiency resignation osamu suzuki

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.